Brand Strategy & Campaign Lead

Mamee-Double Decker (M) Sdn Bhd; Subang Jaya; Sur place; MYR 36 000 - 60 000; Plein temps

Résumé du poste

Mamee-Double Decker (M) Sdn Bhd in Malaysia is seeking a marketing professional to support brand and campaign strategies across digital, social, retail and on-ground activations.

You will manage end-to-end campaigns, coordinate with R&D, Supply Chain and Regulatory teams for NPD, and ensure brand consistency across all communications.

The role requires a bachelor’s degree in Marketing or related field and 1–3 years FMCG marketing experience, with a consumer-first mindset and data-driven approach.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business or related field.
• 1–3 years of FMCG marketing experience with product launches.
• Basic understanding of Nielsen/Kantar consumer research tools and NPD processes.
• Strong curiosity with a consumer-first mindset and multitasking in a fast-paced FMCG environment.
• Excellent accountability, ownership, and data analysis skills.

Responsabilités

• Support brand and campaign strategy development and execution.
• Manage end-to-end marketing campaigns across digital, social, retail and on-ground activations.
• Coordinate with R&D, supply chain, and regulatory teams for new product development.
• Collaborate with agencies, designers and production partners to deliver creative assets.
• Ensure brand consistency across all communications and platforms.
• Monitor campaign performance and prepare reports with actionable insights.
• Conduct market and competitor analysis to identify opportunities.

Connaissances

Brand strategy

Campaign management

NPD coordination

Data analysis

Stakeholder mgmt

Formation

Bachelor's degree in Marketing or related field

Outils

Nielsen

Kantar

Description du poste

Mamee-Double Decker (M) Sdn Bhd in Malaysia is seeking a marketing professional to support brand and campaign strategies across digital, social, retail and on-ground activations.

You will manage end-to-end campaigns, coordinate with R&D, Supply Chain and Regulatory teams for NPD, and ensure brand consistency across all communications.

The role requires a bachelor’s degree in Marketing or related field and 1–3 years FMCG marketing experience, with a consumer-first mindset and data-driven approach.