Senior Business Systems & Data Analyst

HELP University; Kuala Lumpur; Hybrid; MYR 180,000 - 280,000; Full time

Job summary

HELP University in Kuala Lumpur is seeking a hybrid professional who bridges business and systems analysis, CRM architecture, and advanced data analytics. You will translate institutional needs into automated workflows, manage core enterprise architectures, and turn raw data into strategic insights for university leadership.

Responsibilities include requirements gathering, lifecycle management of CRM platforms, data pipelines, KPI dashboards, and prescriptive analytics to guide planning and

Qualifications

• Degree in a closely related analytical field.
• 3+ years in business/systems analysis and enterprise CRM architecture.
• Experience with SDLC and requirement elicitation.

Responsibilities

• Lead requirements gathering with multiple departments to translate needs into technical specs.
• Define functional specs, user stories and acceptance criteria for enhancements.
• Manage CRM/EMS/LMS lifecycles, access, and permissions.
• Design workflow automations and API integrations between systems.
• DX: Troubleshoot complex CRM platform issues and data sync problems.
• Develop data models and pipelines with data engineering teams.
• Build KPI dashboards in Power BI/Tableau for leadership.
• Apply analytics to forecast enrollment and revenue streams.
• Govern data quality, cataloging, and regulatory compliance.
• Support UAT and change management with training materials.

Skills

Stakeholder Workshops

Functional Specifications

Gap Analysis

Lifecycle Management

Workflow Automation

System Integrations

Troubleshooting

Process Mapping

UAT Coordination

Analytical Thinking

Education

Bachelor’s degree in CS/IS/DS

CRM Admin Certification

Tools

Salesforce

Microsoft Dynamics 365

Freshsales

Power BI

Tableau

Looker Studio

Merrito

Job description

This hybrid role bridges Business & Systems Analysis, EMS and Enterprise CRM Architecture, and Advanced Data Analytics / Business Intelligence (BI). You will be responsible for translating institutional needs into automated workflows, managing core enterprise architectures, and turning raw data into strategic, prescriptive insights for university leadership.

Key Responsibilities

1. Requirements Gathering & Systems Analysis

Stakeholder Workshops: Lead requirement gathering sessions with Sales, Marketing, Support, and Academic departments to translate vague needs into technical requirements.

Functional Specifications: Define and document functional specifications, user stories, and comprehensive acceptance criteria for system enhancements.

Gap Analysis: Evaluate existing CRM, EMS, and LMS functionalities against evolving business objectives to recommend upgrades or integrations

Lifecycle Management: Manage the complete lifecycle of the enterprise CRM platform (e.g., Salesforce, Microsoft Dynamics, HubSpot), including user access, custom objects, and custom permission sets.

Workflow Automation: Design and configure complex workflow automations, validation rules, processes, and flows to streamline sales, marketing, and university operations.

System Integrations: Oversee API integrations between the CRM, EMS, third-party tools, ERP systems, billing systems, and external marketing databases.

Troubleshooting: Diagnose and resolve advanced technical CRM platform bugs, system performance lags, and data sync errors.

3. Business Process Optimization

Process Mapping: Analyze current-state operations to identify operational bottlenecks and design future-state automated system workflows.

User Acceptance Testing (UAT): Coordinate UAT sessions, defining test scripts and ensuring system outputs perfectly match initial analysis requirements.

4. Data Engineering & Analytics Architecture

Data Pipelines: Design and implement end-to-end data pipelines in collaboration with data engineering teams to ensure clean, structured data.

Data Modeling: Design data models and schema mappings that align with broader enterprise architectures and reporting requirements.

5. Business Intelligence & Reporting

KPI Dashboards: Extract and model data from multiple internal systems to build interactive Tableau or Power BI dashboards for corporate decision-making.

Performance Tracking: Construct and maintain live dashboards detailing the operational performance of different university business units and key information systems.

6. Advanced Analytics & Data Science

Statistical Forecasting: Apply regression, cluster analysis, and decision trees to historical institutional data to forecast enrollment trends, student retention, and revenue streams.

Lifecycle Analytics: Conduct deep-dive cohort and customer analytics, including lead funnel management, trend forecasting, and Customer Lifetime Value (CLV) modeling.

A/B Testing: Design, execute, and analyze A/B tests for marketing campaigns, application funnels, and student engagement strategies.

7. Data Governance, Security & Compliance

Data Quality: Enforce data governance policies to preserve data quality, clean duplicate records, and ensure uniform metadata standards.

Data Dictionary: Establish and maintain a centralized business data dictionary and data catalog to unify metric definitions across all departments.

Regulatory Compliance: Safeguard system compliance with global and regional data protection regulations like GDPR, CCPA, or PDPA.

Access Auditing: Audit system access logs routinely to guarantee that sensitive student, customer, financial, and personal data remains highly secure.

Change Management: Create training documentation and run educational workshops for end-users to maximize university-wide EMS/CRM feature adoption.

Technology Evaluation: Evaluate new technologies and run Proof of Concepts (PoCs) for emerging data analytics and CRM artificial intelligence tools.

Technical Translation: Partner with business units to interpret analysis results and translate raw technical data into meaningful, strategic recommendations.

Prescriptive Modeling: Deliver data-backed simulations and scenario analyses to move beyond descriptive reporting and guide strategic institutional planning.

Job Requirements & Qualifications

Education & Certifications

Degree: Bachelor’s degree in Computer Science, Business Analytics, Information Systems, Data Science, or a closely related analytical field.

Preferred Certifications: Certified CRM Administrator (e.g., Salesforce Certified Admin), or Data Analytics credentials (e.g., Power BI Data Analyst, Tableau Desktop Certified).

Experience

Overall IT Experience: Minimum of 5–7+ years of professional IT experience.

Domain Experience: At least 3+ years directly spent conducting business/systems analysis, managing enterprise CRM architecture, and building deep-dive data pipelines.

Methodology: Proven track record of leading software development lifecycle (SDLC) processes from initial analysis through deployment.

Technical Skills

CRM Platforms: Expert-level administration in Salesforce, Microsoft Dynamics 365, Merrito, or Freshsales.

BI & Visualization Tools: Hands-on dashboard creation experience in Power BI, Tableau, or Looker Studio.

Soft Skills

Analytical Mindset: Exceptional problem-solving skills with a strict, methodical approach to system logic and business requirements.

Stakeholder Management: Ability to manage expectations and confidently negotiate technical boundaries with non-technical business leaders.

Communication: Clear verbal and written presentation skills to effectively document technical systems and pitch process modifications.

HELP University offers a wide and diverse range of programs covering business, law, management, economics, IT, social sciences and the humanities at undergraduate and graduate levels. It has also assumed a leading role in research and development in certain disciplines and subject areas. By upholding rigorous standards and setting benchmarks in many areas, HELP has achieved many successes and won plaudits and respect from many quarters, at home and abroad, making it a preferred partner in many crucial areas of endeavour and cooperation.

The quality of education imparted by HELP ensures that not only are its graduates preferred over others for employment by multinational companies and discerning employers in many areas of the globe, they also rapidly assume responsible leadership roles and positions.

HELP University offers a wide and diverse range of programs covering business, law, management, economics, IT, social sciences and the humanities at undergraduate and graduate levels. It has also assumed a leading role in research and development in certain disciplines and subject areas. By upholding rigorous standards and setting benchmarks in many areas, HELP has achieved many successes and won plaudits and respect from many quarters, at home and abroad, making it a preferred partner in many crucial areas of endeavour and cooperation.

The quality of education imparted by HELP ensures that not only are its graduates preferred over others for employment by multinational companies and discerning employers in many areas of the globe, they also rapidly assume responsible leadership roles and positions.