Senior Brand Manager (Regional)

SC Johnson; Kuala Lumpur; On-site; MYR 180,000 - 260,000; Full time

Benefits offered by this job

Ongoing training and development

Employee Committee events

Family-owned company with a familyfeel

Sustainability & environmental focus

Job summary

SC Johnson in Malaysia is seeking a senior marketing leader to own the Thailand brand and commercialization strategy. You will partner with the Country Manager and local team to translate insights into robust brand plans, while leading end-to-end marketing across positioning, communications, and online engagement.

The role emphasizes social-commerce acceleration, agency collaboration, and cross-functional execution to deliver profitable growth across channels and markets.

Qualifications

• Bachelor’s Degree in Business or Marketing; MBA preferred.
• 6-9 years in FMCG/consumer marketing with brand experience.
• Thailand experience is desirable or ability to learn quickly from outside the market.
• Hands-on social-commerce demand creation (e.g., TikTok, creators).

Responsibilities

• Own brand and category strategy and business reviews with clear choices on where to win.
• Lead P&L, pricing, promotion, distribution, and channel decisions with cross-functional teams.
• Drive NPD and portfolio commercialization from insight to launch.
• Lead brand positioning, communications and media for local relevance.
• Manage S&OP steps and monthly analytics to inform decisions.
• Coach and mentor Associates; collaborate with Global/Regional Marketing and agencies.

Skills

Brand strategy

P&L management

Cross-functional leadership

Social commerce

Education

MBA preferred

Job description

SC Johnson has been leading with purpose for 140 years, building high-quality products and iconic brands found in homes, schools and businesses in virtually every country worldwide – including OFF!®, Raid®, Glade®, Windex®, Scrubbing Bubbles®, Ziploc®, Mrs. Meyer’s Clean Day®, method®, Autan®, Baygon®, Mr Muscle®, Duck®, Lysoform® and more. The 13,000 people of our global, fifth-generation family company are committed to making the world a better place today and for future generations.

Summary

This role owns the brand and commercialization strategy for Thailand, serving as the key Marketing partner to the Country Manager and local commercial team. It drives profitable growth by translating consumer, shopper and category insights into strong brand strategies, while leading end-to-end brand building across positioning, communications, innovation, media, portfolio, pricing and commercialization. The role will also work closely with the social commerce team to strengthen the brand’s online presence and drive consumer engagement, while partnering with agencies and cross-functional teams to deliver strong local execution and business results.

Essential Duties And Responsibilities

Strategy

• Own short- to mid-term brand/category strategy and business reviews, with clear choices on where to play and how to win.
• Build a deep understanding of Thailand consumers, customers, channels and competitors; turn growth barriers/opportunities into recommendations.
• Act as the senior brand-side Marketing lead for Thailand, partnering the Country Manager and local commercial team and influencing without direct authority.
• Lead local, regional and global initiatives independently; bring recommendations and a clear point of view, not only facts and analysis.

Financials

• Own assigned-brand P&L and deliver profit, revenue, margin, share and penetration/demand objectives.
• Partner Sales, RGM, Finance and Supply Chain on pricing, promotion, distribution, channels/customers, forecast and supply to maximize profitable growth.

Innovation

• Lead NPD and portfolio commercialization from insight and business case through launch, learning and scale-up.
• Build new growth capabilities where no playbook exists (e.g., channel, social-commerce model, content engine, creator ecosystem) and support MEA/business cases.

Consumer Communication

• Lead brand positioning, communication and media, ensuring local relevance and alignment to brand equity.
• Own digital/social-native demand creation across TikTok/social commerce, creators/affiliates, short-form, livestreaming and performance commerce, understanding how content, product proof, algorithms and commerce connect.
• Write strong briefs, raise agency/creative quality, and decide what to own internally, automate or outsource.

Processes

• Own S&OP Steps 1-2 and propose risks/opportunities with clear actions.
• Own monthly retail, consumer and commercial analytics; validate business size, assumptions and growth drivers.
• Analyze sales, share, penetration, NDP and campaign/social-commerce performance; turn signals into recommendations and actions.
• Run disciplined experiments using real-time data and AI-enabled tools; stop weak ideas and scale winners quickly.

People Management

• Coach and mentor team members (Senior Associates and/or Associates), role-modeling ownership, curiosity and learning agility.
• Partner Global/Regional Marketing and agencies, constructively challenge thinking and align stakeholders behind the best recommendation.
• Work closely with Country GM/Country Manager, Sales Director and local teams to deliver execution and represent Marketing credibly at senior forums.

Required Skills / Experience / Competencies

• Bachelor’s Degree in Business, Marketing or a related field. Master’s/MBA is preferred.
• Ideally 6-9 years of Marketing/Commercial experience in a strong FMCG/consumer organization, owning a meaningful brand/category with solid fundamentals in positioning, communication, innovation, media, portfolio and commercialization.
• Proven business-growth track record - e.g., increasing penetration/households, share or revenue; changing a trajectory; launching successfully; or solving difficult commercial problems - with strong P&L and cross-functional commercial judgment.
• Thailand experience is desirable; otherwise able to build deep market understanding quickly from outside the market and work effectively from Malaysia.
• Hands-on social-commerce demand creation (e.g., TikTok, creators/affiliates, short-form, livestreaming, performance commerce), beyond agency/media-plan management.
• Builder mentality: created or scaled a new channel, capability, operating model, content engine or creator ecosystem.
• Fast, analytical test-and-learn mindset; comfortable with imperfect information and scaling winners quickly.
• AI-forward curiosity, with examples of using AI to improve insight, content/testing, productivity or decisions.
• Strong agency/partner leadership and creative judgment; knows what to own, automate or outsource.
• High leadership trajectory: curiosity, courage, learning agility, executive communication and maturity to influence senior stakeholders with clear recommendations.

Job Requirements

• Permanent – full time job
• No relocation eligibility
• Required travel to markets in the regions when necessary
• Strong interest in regional/international commercial careers

Benefits & Culture

SC Johnson is committed to providing a Great Place to Work for all its employees. Along with a competitive base salary, here are just some of the benefits you receive when joining the SC Johnson Family -

• Ongoing training and development
• Employee Committee that put on regular events, lunches, parties, fun days
• Family-owned company, with a family feel
• Be a member of a company championing a better world through sustainability and environmental protection measures

Inclusion & Diversity

We’re a global business, with people from every culture, ethnicity, race, religion, gender identity, sexual orientation, age and ability. We recognize the breadth of human experience, and we work to celebrate it. It is our goal to build a diverse, inclusive and supportive work environment where all people can thrive.

We’re committed to ongoing efforts that help us attract, hire, and retain diverse talent who want to build a positive, inclusive environment. Read more about our ongoing initiatives at https://jobs.scjohnson.com/inclusion.