Senior Brand Executive

Spritzer; Taiping; On-site; MYR 67,000 - 100,000; Full time

Job summary

Spritzer is seeking a result-driven Marketing professional to lead brand initiatives, manage campaigns and translate consumer insights into growth. The role requires strategic thinking, cross-functional collaboration and strong execution across channels.

You will track market trends, supervise external agencies, and oversee budgets while coordinating with sales and product teams to drive brand performance.

Qualifications

• Must possess a degree in Marketing/Business Studies/Mass Communication or related fields.
• 3–4 years marketing experience; FMCG preferred.
• Be passionate, innovative/creative with strong analytical skills.
• Proficient with MS Office (Word, PowerPoint, Excel).
• Keep up-to-date with latest marketing, social media and branding trends.
• Excellent communication and ability to present reports.
• Independent, proactive, able to work under pressure and manage workloads.
• Brand management and campaign execution across channels.
• Willingness to travel as required.
• Fluent in English; Bahasa Melayu or Mandarin an added advantage.

Responsibilities

• Identify business opportunities and key insights for brands via market research and trends.
• Lead and liaise with external agencies on contest management and prizes.
• Manage usage and delivery of POSM and ensure secondary displays are executed.
• Support artwork briefs and visual checks for product listings, events collaterals, and POSM.
• Suggest premiums, recipe development, and follow-ups to support projects.
• Plan and oversee budgets for campaigns, ensuring expenses are feasible.
• Coordinate ad-hoc corporate assignments as required.
• Oversee brand activation, sponsorships, promotions, and roadshows.
• Lead operations with agencies for pre/post events (stocks, samples, assets).
• Develop surveys to gather consumer insights at events/activations.
• Identify sponsorship opportunities leveraging consumer insights and trends.
• Product and launch management; support new product launches and promotions.
• Coordinate with Sales, Trade Marketing, and Product teams.
• Manage packaging updates and promotions.

Skills

Brand Management

Communication

Creativity

Analytical Skills

Budget Management

Project Management

Reporting

English Proficiency

Bahasa Melayu Advantage

Mandarin Advantage

Travel Readiness

Education

Degree in Marketing/Business Studies/Mass Communication or related fields

Tools

Microsoft Word

PowerPoint

Excel

Job description

Jora Malaysia will close on 9th September 2026. Thank you for being with us, we are cheering you on as you continue your career journey.

• Possess a degree in Marketing/ Business Studies/ Mass Communication or related fields
• At least 3-4 years of marketing working experience in related or similar field. Preferred to be from FMCG industry
• Is passionate, innovative/ creative, and possesses good analytical skills
• Proficient in using everyday office software programs (ie Microsoft Word, Powerpoint, Excel)
• Up to date with the latest marketing, social media & branding trends
• Great communication skills and ability to present reports proficiently
• Dedicated, independent, able to work under pressure and manage workloads effectively
• Brand loyalist, a good team player, and excellent project management skills
• Resourceful, meticulous and ability to work within allocated budgets
• Ability to travel when required
• Proficient in written and spoken English. Being fluent in Bahasa Melayu or Mandarin is an added advantage
• Brand Management
• Support in the execution of marketing strategies for advertising and promotion campaigns to achieve business and brand objectives.
• Assist to identify business opportunities and key insights for brands through continuous market research, market trends, understanding of consumer and trade/retailer’s insights to support business growth & development
• Lead and liaise with external agencies on contest management execution (tracking contest submissions, prizes management and other related matters)
• Managing the usage and delivery of POSM and ensures that all planned secondary displays are executed.
• Support artwork briefs and visuals checking for product listings, events collaterals, and campaign POSM
• Initiate ideas for premiums sourcing, recipes development, and assist on follow ups to support project execution.
• Plan and oversee the budget of assigned marketing campaign/ projects and ensuring expenses of campaign/ projects is feasible and effective to assist in the said campaign.
• Initiate and coordinate ad-hoc corporate assignments, where required
• Responsible for brand management/ activation, in areas of: - sponsorship/ partnerships, promotions, and roadshows execution.
• Lead and co-ordinate all operations matters with agency for pre and post event (stocks management, samples request, event assets, on ground site visits)
• Develop and formulate surveys to help gather consumer insights for brand during on ground events/activations
• Identify suitable collaboration/sponsorship opportunities that is relevant to brand and target audience leveraging on consumer insights understanding and market trends.
• Product & Launch Management
• Support new product launches and promotional initiatives.
• Coordinate with sales, trade marketing, and product teams.
• Manage packaging updates and promotional