Marketing Executive

Ascent Family Holding Sdn Bhd; Johor Bahru; On-site; MYR 45,000 - 78,000; Full time

Job summary

Ascent Family Holding Sdn Bhd in Johor Bahru is seeking a Marketing Executive to plan, develop, and execute marketing strategies across online and offline channels, driving brand awareness, lead generation, and business growth.

You will manage campaigns, support tenants and stakeholders, coordinate events, monitor market trends and advertising performance, and ensure alignment with company objectives.

Qualifications

• Bachelor-level or higher in Marketing, Business, Communications, or related field.
• Fresh graduates welcome; 1 year of relevant experience preferred.
• Strong understanding of marketing channels and branding.
• Proficiency with Canva, Illustrator, and basic video editing.

Responsibilities

• Develop and implement online and offline marketing strategies to strengthen brand awareness and performance.
• Monitor market trends and technologies to improve marketing strategies.
• Conduct market research and competitor analysis to identify opportunities.
• Coordinate with Sales and Operations to align marketing with business goals.
• Plan, manage, and oversee marketing plans and campaigns.
• Build relationships with media, agencies, tenants, and internal teams.
• Provide marketing support to tenants and ensure brand consistency across platforms.
• Collaborate on promotions, launches, campaigns, and events.

Skills

Marketing

Branding

Creativity

Communication

Organization

Multitasking

Market awareness

Education

Bachelor Degree, Postgraduate Diploma, or Professional Certificate in Marketing/Business/Communications

Tools

Canva

Adobe Illustrator

Video editing

Job description

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The Marketing Executive is responsible for planning, developing, and executing marketing strategies across online and offline channels to enhance brand awareness, generate leads, and enhance business performance and growth. This role involves managing campaigns, supporting tenants and stakeholders, coordinating events, and monitoring market trends and advertising performance, while ensuring effective communication and alignment with overall business objectives.

Key Responsibilities:

Develop and implement marketing communication strategies (both online and offline) to strengthen brand awareness and performance.

Monitor market trends and new technologies, and apply them to improve marketing and branding strategies.

Conduct market research and competitor analysis to identify trends, opportunities, and new ideas.

Work closely with the Sales and Operations teams to ensure marketing activities align with business goals.

Develop, manage, and oversee the marketing plan, ensuring timely execution and alignment with business goals.

Build and maintain strong relationships with stakeholders, including media, agencies, external partners, tenants, and internal teams.

Provide marketing support to tenants and ensure their information is accurate across all platforms (website, social media, digital displays, etc.).

Collaborate and support tenants and/or external parties on promotions, launches, campaigns, and special activities.

Plan, execute, and monitor marketing campaigns across offline and digital channels.

Oversee and manage the creation of marketing materials, including copywriting, design, and multimedia content.

Monitor advertising performance and revenue, and identify opportunities to increase income.

Coordinate with agencies and tenants on advertising placements and campaigns.

Execute the company events.

Evaluate event performance and prepare post-event reports

Manage customer inquiries and feedback, ensuring timely responses.

Ensure compliance with PDPA and maintain confidentiality of personal data, not disclosing it without proper authorization.

Support Sales and Operation team on achieving sales target.

Assist in managing marketing budgets.

Track marketing expenses and ROI.

Prepare relevant marketing reports.

Perform any other duties as assigned from time to time.

Requirements:

Minimum Bachelor Degree, Postgraduate Diploma, or Professional Certificate in Marketing, Business, Communications, or a related field.

Minimum 1 year of relevant work experience. Fresh graduates are welcome to apply.

Must be flexible to travel to local sites or attend off-site marketing events on short notice.

Strong skills in marketing, branding, creativity, communication, organization, and multitasking, with good awareness of market trends.

Strong communication skills with the ability to work closely with internal teams, external partners, and tenants.

Proficient in basic graphic design and video editing tools (e.g., Canva, Adobe Illustrator, etc.).

Demonstrates the ability to work independently and creatively.