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S&P Industries in Malaysia is seeking an experienced Marketing Manager to own the brand portfolio and drive growth through strategic planning, campaigns, and product launches.
You will lead market research, develop consumer insights, work with agencies, manage digital plans, and coordinate with product management, sales, and creativity to hit business goals.
Jora Malaysia will close on 9th September 2026. Thank you for being with us, we are cheering you on as you continue your career journey.
Handle all aspects of marketing management of the assigned brand portfolio. Strategize, plan, and execute brand initiatives and activities to enhance brand positioning and ensure the company's objectives are met.
Key responsibilities:
Initiate market research to develop strong consumer insights, analyze market trends and competitors' activities, including their new product launches, development, and market penetration
Collaborate with external agencies to develop product briefs and integrated marketing campaigns aimed at driving brand growth
Implement marketing campaigns, promotions, and product launches to meet brand growth goals
Create innovative digital and social media marketing plans to support brand execution and new product launches
Work closely with internal teams, including product management, sales, and creativity, to align branding and advertising efforts with overall business objectives
Assess the effectiveness and ROI of marketing initiatives
Manage the brand A&P budget and profitability effectively
Key Requirements:
Minimum Diploma/Degree holder in Business Administration / Marketing or related fields.
At least 2 years of relevant working experience in FMCG, preferably from the food & beverage Industry.
Strong analytical, communication, and interpersonal skills.
Able to work independently across various platforms and departments with minimal supervision, and also a strong team player with excellent interpersonal skills for effective collaboration.