Senior Bahasa Malaysia Copywriter

Bjak Sdn Bhd; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading digital insurance platform in Southeast Asia seeks a Senior Creative Brand Copywriter to craft engaging narratives that shape brand perception and audience trust. With a focus on producing compelling copy across social media and integrated campaigns, you will play a crucial role in building brand identity. The ideal candidate will have 1-3 years of experience, strong creative writing skills, and a portfolio that demonstrates their storytelling ability. This role offers competitive compensation and a dynamic creative environment.

Benefits

Competitive compensation package

High creative ownership

Exposure to regional audiences

Collaborative work environment

Qualifications

• 1-3 years of experience in brand copywriting, content writing, or creative writing.
• Strong writing skills with examples across social media and campaign copy.
• Excellent command of English (Malay is a plus).

Responsibilities

• Write copy for campaigns, social media, and product content.
• Produce scripts and storylines for various formats.
• Work closely with designers and marketing teams.

Skills

Brand copywriting

Content writing

Social media engagement

Creative storytelling

Education

1-3 years of experience in writing

Strong portfolio

Job description

Craft Stories. Shape Brands. Influence How Millions Engage.

At BJAK, we believe words have the power to educate, inspire trust, and spark meaningful action. As we continue to expand our creative and brand storytelling efforts, we are looking for a Senior Creative Brand Copywriter (Bahasa Melayu) who can translate complex ideas into compelling, culturally relevant narratives across social, digital, product, and integrated campaign channels.

Why This Role Matters

• You’ll shape the brand voice that millions of users interact with across Southeast Asia.
• Your writing will influence how people perceive, understand, and trust BJAK.
• You’ll build narrative consistency across campaigns, content, social channels, and product communication.
• You’ll help drive a creative content engine that blends brand storytelling with performance-driven copy.

What You’ll Do

Brand & Creative Copywriting

• Write compelling copy for campaigns, digital ads, social media, landing pages, and product content.
• Develop brand narratives, messaging frameworks, and tone‑of‑voice guidelines that strengthen BJAK's identity.
• Craft headlines, scripts, hooks, and storytelling angles that are memorable, scroll‑stopping, and conversion‑oriented.

Content & Scriptwriting

• Produce scripts and storylines for short‑form videos, social content, and podcast‑style formats.
• Create engaging captions, dialogues, and copy optimized for TikTok, Instagram, Facebook, YouTube, and more.

Creative Collaboration

• Work closely with designers, video producers, and marketing teams to bring stories to life across formats.
• Contribute ideas for creative concepts, content series, campaigns, and brand moments.
• Ensure all content remains fresh, culturally relevant, and aligned with BJAK's brand voice.

Trend & Insights Research

• Stay on top of cultural trends, social formats, and viral content styles.
• Identify storytelling opportunities that resonate with specific audiences and markets.

You’ll Thrive Here If You…

• Love storytelling and can write with clarity, personality, and emotional impact.
• Understand what makes people pause, read, watch, and engage on social platforms.
• Can shift tones effortlessly—from playful and witty to professional and informative.
• Move fast, iterate quickly, and enjoy shaping ideas from scratch to publish‑ready content.
• Think like an owner—caring about how your work performs, not just how it reads.

What You Bring

• 1‑3 years of experience in brand copywriting, content writing, or creative writing (fresh grads with strong portfolios are welcome).
• Strong writing skills with examples across social media, scripts, short‑form content, or campaign copy.
• Understanding of social media behavior, trends, formats, and what drives audience engagement.
• Ability to ideate, pitch, and refine concepts into clear and compelling copy.
• Excellent command of English (Malay is a plus).
• A portfolio showcasing creative writing, scripts, storytelling, or digital content.

Nice to Have

• Experience writing for video, podcasts, or creative campaigns.
• Familiarity with storyboarding, creative direction, or basic video editing.
• Passion for media, culture, storytelling, or entertainment content.

What You’ll Get

• Competitive compensation package.
• High creative ownership across multiple formats and channels.
• Exposure to regional audiences and cross‑country marketing.
• A fast‑moving, collaborative environment where ideas become reality quickly.
• The chance to directly shape BJAK's brand voice and storytelling identity.

Our Team & Culture

We move fast, think creatively, and execute relentlessly. At BJAK, we value ownership, curiosity, and results over hierarchy. Everyone contributes—whether you're drafting a punchy headline, shaping a video narrative, or building a long‑term messaging direction.

If you love writing content that resonates, inspires, and performs, you'll thrive here.

About BJAK

BJAK is Southeast Asia's largest digital insurance platform, operating across Malaysia, Thailand, Taiwan, and Japan. We help millions access transparent, affordable financial protection through automation, AI, and intuitive digital experiences.