Senior Area Sales Manager (Central)

Beiersdorf; Selangor; On-site; MYR 120,000 - 200,000; Full time

Job summary

Beiersdorf Malaysia is seeking an experienced Sales Manager to drive growth and profitability across the assigned territory. Lead regional sales planning, engage key customers, and coordinate with marketing and supply chain to deliver results.

You will develop forecasts, manage budgets, and mentor the sales team to achieve targets while maintaining high customer satisfaction and market share.

Qualifications

• Bachelor’s degree or higher in business development or related field.
• Minimum 5 years in a managerial FMCG role, preferably beauty/personal care.
• Strong analytical, negotiation, presentation and customer-oriented skills.
• Proficient with MS Office and business tools.
• Excellent command of English, spoken and written.

Responsibilities

• Develop and execute regional sales strategies aligned with company objectives.
• Manage and grow key accounts, distributors and channel partners for revenue growth.
• Lead cross-functional collaboration with Marketing, Supply Chain, Finance, and Product teams.
• Provide regular sales forecasts, budgets, and territory plans.
• Coach and develop the sales team to drive performance.

Skills

Analytical

Negotiation

Presentation

Customer orientation

English communication

Education

Bachelor’s degree or higher

Tools

MS Office

Job description

Jora Malaysia will close on 9th September 2026. Thank you for being with us, we are cheering you on as you continue your career journey.

Responsible for delivering sales growth and profitability through strategic business development, sales leadership, and effective customer engagement across the assigned territory.

Key Accountabilities

Sales Strategy & Business Development

• Develop and execute regional sales strategies aligned with company objectives.
• Identify new business opportunities, market trends, and growth potential within the assigned territory.
• Drive revenue growth and market share expansion through effective sales planning and execution.
• Monitor competitor activities and recommend appropriate actions to maintain a competitive advantage.
• Achieve and exceed assigned sales, volume, and profitability targets.
• Develop annual sales forecasts, budgets, and territory plans.
• Trade spends and business investment monitoring.
• Monitor sales performance metrics and implement corrective actions when required.
• Ensure effective sales pipeline management and accurate forecasting.
• Lead, mentor, coach and develop sales personnel.
• Conduct regular performance reviews, coaching sessions, and training programs.
• Foster a high-performance sales culture focused on accountability, collaboration, and continuous improvement.
• Support succession planning and talent development initiatives.

Customer & Channel Management

• Build and maintain strong relationships with key customers, distributors, dealers, and business partners.
• Negotiate commercial agreements and ensure mutually beneficial business outcomes.
• Resolve major customer issues and ensure high levels of customer satisfaction.
• Strengthen channel partnerships to improve market penetration and sales performance.
• Analysed market trends, customer needs, and competitive activities.
• Prepare regular sales reports, forecasts, and business performance updates for management.
• Provide strategic recommendations based on sales data and market insights.
• Ensure accurate and timely reporting of all sales activities.

Cross-Functional Collaboration

• Collaborate with Marketing, Supply Chain, Finance, Operations, and Product teams to support business objectives.
• Coordinate product launches, promotional activities, and customer engagement programs.
• Support the implementation of company policies, processes, and compliance requirements.

Key Requirements

• Bachelor’s degree or higher in business development or other related fields
• At least 5 years’ managerial role experience in FMCG industry preferably beauty or personal care industry
• Analytical, business acumen, negotiation, customer-oriented, presentation and result-driven
• Computer literacy in MS Office
• Good command in English both spoken and written

Additional information

Location : Level 12, Tower, 1, PJ33, 3, Jalan Professor Khoo Kay Kim, Seksyen 13, 46200 Petaling Jaya, Selangor