Senior Account Manager (Digital)

Publicis Groupe Malaysia; Kuala Lumpur; Hybrid; MYR 67,000 - 134,000; Full time

Benefits offered by this job

Generous leave entitlements

Medical coverage

Life and personal accident insurance

Hybrid working schedule

Phone allowance

Job summary

Digitas is a connected marketing agency in Kuala Lumpur seeking a seasoned campaign leader to drive 360‑channel initiatives and oversee end‑to‑end execution.

You will develop briefs, manage timelines and budgets, and collaborate with creative, data, and client teams to deliver measurable results.

Qualifications

• Diploma or Bachelor's in Marketing/Advertising/Communications.
• Strong project management skills and budget control understanding.
• Minimum 4 years of experience managing 360-channel campaigns in an integrated agency.
• Proven track record of growing accounts and winning pitches.
• Fluent written and spoken English and Bahasa Malaysia (BM).
• Experience in consumer FMCG or lead-gen projects preferred.

Responsibilities

• Drive initiatives and oversee campaign execution across 360 channels.
• Lead project development, implementation, and evaluation.
• Develop briefs and assign deliverables to capability teams.
• Oversee campaign performance analysis and optimize campaigns.
• Innovate brand communication and advertising strategies, including offline revenue.
• Collaborate with clients to assess and enhance programs.
• Monitor competitor campaigns to inform client strategy.
• Expand client base and maintain client relationships.

Skills

Project management

Campaign management

Communication skills

English & BM proficiency

Education

Marketing/Advertising/Communications degree

Job description

Digitas is a highly-caffeinated playground where brilliant minds come together to bring bold, award-winning ideas to life. It is The Connected Marketing Agency, committed to helping brands better connect with people through Truth. Connection. Wonder. With diverse expertise in data, strategy, creative, media, and tech, we work across capabilities and continents to make better connections and achieve ambitious outcomes through ideas that excite, provoke and inspire. Curious and fully transparent, we are always examining real human behavior to create authentic connections—between brands and consumers, clients and partners, and ideas and outcomes.

Digitas is a highly-caffeinated playground where brilliant minds come together to bring bold, award-winning ideas to life. It is The Connected Marketing Agency, committed to helping brands better connect with people through Truth. Connection. Wonder. With diverse expertise in data, strategy, creative, media, and tech, we work across capabilities and continents to make better connections and achieve ambitious outcomes through ideas that excite, provoke and inspire. Curious and fully transparent, we are always examining real human behavior to create authentic connections—between brands and consumers, clients and partners, and ideas and outcomes.

Responsibilities

• Driving initiatives and overseeing the execution of campaigns across 360 channels including, but not limited to digital, social, KOL, email, instant messaging, website.
• Lead project development, implementation, and evaluation across all
• Develop briefs and assign deliverables to capability teams to execute and implement agreed campaigns.
• Oversee campaign performance analysis and enhance existing campaigns or programmes.
• Innovate brand communication and advertising strategies, including offline revenue
• Assess and enhance existing programs, collaborating with clients for
• Monitoring competitor campaigns to inform and shape the client’s future strategy and
• Expand client base and maintain strong client relationships.

Qualifications

• A diploma/Bachelor's degree in Marketing/Advertising/Communications
• Strong project management skills and keen understanding of creative development process and budget control
• Minimum 4 years of relevant experience in managing campaigns in an integrated agency environment, handling 360-channel campaigns
• Proven track record in growing accounts, winning new business/pitches
• Strong understanding of consumer insight, consumer experience and overall consumer journey across channels
• Experience in consumer FMCG or lead-gen projects is preferred
• Demonstrated proficiency in written and verbal communications skills in English & BM
• Dedication to clients and team colleagues
• Ability to produce under pressure and management of timelines and production
• Experience working in an integrated agency environment

Additional Information

• Generous leave entitlements, including birthday leave, rest day and family care leave.
• Office closure for World Mental Health Day 10th October.
• Additional Company closure for all 4 major festive Celebrations
• Cashless comprehensive medical coverage, including access to a panel clinic, dental and optical care.
• Life and personal accident insurance and group hospitalization and surgery.
• A hybrid working schedule and with Friday disconnects.
• Rest Relax & Recharge - office closure last week of December every year.
• Phone Allowance