AI-Driven PR & Reputation Lead

Burson; Kuala Lumpur; Hybride; MYR 120 000 - 180 000; Plein temps

Avantages offerts par ce poste

Hybrid work model (4 days in office)

Professional development opportunities

Mentorship programs with industryLea

Inclusive company culture and rewards

Résumé du poste

Burson Malaysia is seeking a driven Account Manager to lead integrated communications for local, regional, and global brands.

You will guide client relationships, develop strategic plans, manage budgets, and mentor junior staff while embedding AI-enabled tools to boost research, content development, and insights. A hybrid work model applies, with emphasis on delivering measurable business outcomes.

Qualifications

• Bachelor's degree in Communications, Public Relations, Journalism, Marketing, Business, or a related discipline.
• 5-6 years of experience in public relations, communications, or a related field, ideally within an agency or similarly fast-paced environment.
• Excellent written and verbal communication skills in English, with strong writing, editing, and presentation capabilities.
• Proven experience developing and delivering integrated communications strategies and programmes.
• Strong client relationship and stakeholder management skills, with the confidence to provide strategic counsel.
• Strong media relations capabilities and established relationships with relevant journalists and media.
• Ability to interpret audience insights, media intelligence, industry trends, and campaign analytics to inform recommendations and evaluate success.
• Strong understanding of clients’ businesses and industries, with the ability to connect communications strategies to broader business and reputation objectives.
• Demonstrated experience managing multiple clients, projects, budgets, and competing priorities simultaneously.
• Proven ability to manage, coach, and develop junior colleagues while maintaining high standards of work.
• Experience contributing to organic client growth, proposals, and new business pitches.
• Familiarity with Generative AI tools and an understanding of how AI can be applied across communications strategy, research, content creation, ideation, insights, and operational efficiency.
• Ability to critically evaluate AI-generated outputs and combine technology with human judgement, creativity, and communications expertise.
• Results-driven and client-focused, with strong project management and problem-solving capabilities.
• Collaborative and proactive team player who thrives in a fast-paced agency environment.

Responsabilités

• Develop and lead integrated communications strategies and programmes that help clients achieve their business, communications, and reputation objectives.
• Provide strategic counsel to clients and proactively identify emerging issues, opportunities, and reputational risks.
• Lead day-to-day client relationships, building trusted partnerships and ensuring consistently high-quality counsel and delivery.
• Develop strategic and creative recommendations informed by audience, industry, cultural, competitive, and media insights.
• Oversee the development of compelling content including media materials, reports, briefing documents, executive communications, social content, and thought leadership.
• Build and maintain strong relationships with media, influencers, content creators, and key stakeholders.
• Support clients in crisis preparedness and issues management, as well as media and spokesperson preparation.
• Monitor, analyse, and evaluate programme performance, translating data and insights into actionable recommendations.
• Manage project and retainer budgets, scopes, timelines, and resources to ensure effective delivery and appropriate account servicing.
• Manage, coach, and mentor junior colleagues, providing clear direction, constructive feedback, and opportunities for development.
• Ensure work produced by account teams meets Burson's quality standards, client requirements, and agreed deadlines.
• Identify opportunities to expand existing client relationships and contribute to proposals, pitches, and new business development.
• Embed AI-enabled tools into everyday workflows to enhance research, ideation, content development, insights generation, programme optimisation, and operational efficiency.
• Apply critical thinking and professional judgement when using Generative AI, ensuring outputs are accurate, relevant, appropriate, and aligned with client and company requirements.
• Stay curious about emerging technologies and identify opportunities to apply AI, data, and new communications tools to create greater value for clients and teams.

Connaissances

Strategic leadership

Media relations

Client management

AI tools familiarity

Formation

Bachelor's degree in Communications/PR

Outils

Generative AI tools

Description du poste

Burson Malaysia is seeking a driven Account Manager to lead integrated communications for local, regional, and global brands.

You will guide client relationships, develop strategic plans, manage budgets, and mentor junior staff while embedding AI-enabled tools to boost research, content development, and insights. A hybrid work model applies, with emphasis on delivering measurable business outcomes.