Sales Specialist

Anker Innovations; Kuala Lumpur; On-site; MYR 60,000 - 85,000; Full time

Job summary

Anker Innovations in Kuala Lumpur is seeking a Sales Specialist to drive channel sales execution in Malaysia. You’ll own day-to-day channel activities across KA chains, distributors, agents and independent retail, support promotions and new-product launches, and ensure consistent brand execution at every retail point.

You will build sell-in and sell-out, track PSI data, and coordinate replenishment with supply chain, while delivering insights to improve channel performance.

Qualifications

• 2-4 years of experience in channel sales, KA management or retail execution in consumer electronics, FMCG or retail distribution.
• Strong understanding of Malaysia's offline retail ecosystem including KA chains, distributors, agents and independent retail; familiarity with Shopee / Lazada / TikTok Shop is a plus.
• Hands-on execution capability: frequent store visits, managing order flows and tracking sell-out data.

Responsibilities

• Channel sales execution — support the MY channel sales plan across KA chains, distributors, agents and independent retail; drive sell-in and sell-out to meet monthly and quarterly targets.
• Account operations — manage day-to-day operations with channel partners: order follow-up, pricing execution, promotion settlement and after-sales coordination.
• Promotion & NPI rollout — execute channel promotions, new-product launch (NPI) rollouts and channel incentive programs; track and review execution results.
• Retail field execution — visit retail points regularly to audit brand execution, planogram compliance, POSM deployment and pricing; capture field photos and issue lists.
• Data & inventory tracking — track sell-in / sell-out and PSI data; flag stock-out and over-stock risks and coordinate replenishment with supply chain.
• Market intelligence — collect competitor pricing, product demand and channel feedback, and feed actionable insights back to the country team.
• Business reporting — support the country sales lead with sell-through analysis, channel performance dashboards and business reviews.
• Channel coordination — coordinate with the specialty-store team to avoid channel conflict and keep brand execution consistent.

Skills

Channel sales

KA management

Retail execution

Data analysis

Communication & negotiation

Bilingual: BM & English

Job description

We are seeking a Sales Specialist to drive Anker's channel sales execution in Malaysia. Reporting to the MY country sales lead, this role owns day-to-day channel execution across KA chains, distributors, agents and independent retail — driving sell-in and sell-out, landing promotions and new-product launches, and keeping brand execution consistent at every retail point.

Responsibilities

• Channel sales execution — support the MY channel sales plan across KA chains, distributors, agents and independent retail; drive sell-in and sell-out to meet monthly and quarterly targets


• Account operations — manage day-to-day operations with channel partners: order follow-up, pricing execution, promotion settlement and after-sales coordination


• Promotion & NPI rollout — execute channel promotions, new-product launch (NPI) rollouts and channel incentive programs; track and review execution results


• Retail field execution — visit retail points regularly to audit brand execution, planogram compliance, POSM deployment and pricing; capture field photos and issue lists


• Data & inventory tracking — track sell-in / sell-out and PSI (Purchase-Sales-Inventory) data; flag stock-out and over-stock risks and coordinate replenishment with supply chain


• Market intelligence — collect competitor pricing, product demand and channel feedback, and feed actionable insights back to the country team


• Business reporting — support the country sales lead with sell-through analysis, channel performance dashboards and business reviews


• Channel coordination — coordinate with the specialty-store team to avoid channel conflict and keep brand execution consistent

Required Skills

• 2-4 years of experience in channel sales, KA management or retail execution, ideally in consumer electronics, FMCG or retail distribution


• Strong understanding of Malaysia's offline retail ecosystem — KA chains, distributors, agent models and independent retail — plus mainstream e-commerce platforms (Shopee / Lazada / TikTok Shop)


• Hands-on execution capability: comfortable visiting stores frequently, managing order flows and tracking sell-out data


• Solid data skills — comfortable with sell-in / sell-out, PSI and promotion ROI analysis


• Strong communication, negotiation and relationship-management skills


• Bahasa Malaysia + English fluency required; Mandarin is a strong plus


• Self-driven, organized and results-oriented; comfortable working in a fast-paced cross-border environment


• Valid work authorization in Malaysia with ability to travel domestically