OSO Leader

Anker Innovations; Kampung Malaysia Tambahan; On-site; MYR 180,000 - 320,000; Full time

Job summary

Anker Innovations is seeking an OSO Leader in Kuala Lumpur to own Malaysia online sales end to end across Shopee, Lazada and TikTok Shop. You will set targets, price strategy and investment, and lead the local team while coordinating with Shenzhen HQ.

You will drive traffic, optimize store performance, and collaborate with marketing and regional teams to maximize GMV, ROAS and inventory health in a fast-paced market.

Qualifications

• 5+ years of e-commerce operations experience, including 2+ years leading a team.
• Hands-on experience operating Shopee / Lazada / TikTok Shop (Malaysia market strongly preferred).
• Strong data and analytics skills with ROI/ROAS and inventory analysis.
• Solid understanding of Malaysia's e-commerce landscape, local consumer behaviour and key sales seasons.
• Experience collaborating with China-based headquarters teams; comfortable in a fast-paced cross-border environment.
• Mandarin Chinese required as a working language; Bahasa Malaysia and English proficiency.

Responsibilities

• Own the Malaysia online sales target across Shopee, Lazada and TikTok Shop - build the annual/quarterly online sales plan, channel mix and investment strategy, and be accountable for the result
• Oversee platform store operations - store setup, listing and keyword optimization, pricing and promotion execution, PSI/inventory sync, campaign registration and store health metrics
• Drive traffic and conversion with the MKT / GTM / Media teams - paid traffic, KOL and affiliate programs, livestream commerce, and platform co-marketing resources
• Plan and execute mega-campaign and festive-season marketing with localized content for Malaysia's multi-ethnic, multi-lingual audience
• Lead the local OSO team and manage platform service providers - set targets, SOPs, review cadence and performance standards
• Own online sales analytics - GMV, traffic, conversion rate, ROI/ROAS, sell-out and inventory health
• Collaborate closely with Shenzhen HQ and the regional OSO Central team on launch calendars, pricing architecture, brand assets and regional e-commerce playbooks
• Maintain relationships with Shopee / Lazada / TikTok Shop platform teams in Malaysia; secure platform resources and ensure store compliance and pricing governance
• Explore new online channels and social-commerce opportunities, and build reusable SOPs that can scale to other SEA markets

Skills

E-commerce operations

Team leadership

Data analytics

Malaysia market knowledge

Shopee/Lazada/TikTok Shop

Cross-border collaboration

Mandarin Chinese

Bahasa Malaysia & English

Education

Bachelor's degree or above

Job description

Malaysia is one of Anker's most mature Southeast Asian markets - with strong brand recognition, a well-developed specialty-store network, and a thriving e-commerce ecosystem across Shopee, Lazada and TikTok Shop. We are looking for an OSO Leader to own Anker's online sales operations in Malaysia end to end: the platform storefronts, the sales targets, the local team, and the bridge to our Shenzhen headquarters and regional e-commerce hub. This is a commercially accountable, hands-on leadership role. You will decide what we sell online, at what price, on which platform, and with what level of investment - and you will own the online sales result.

Responsibilities

• Own the Malaysia online sales target across Shopee, Lazada and TikTok Shop - build the annual/quarterly online sales plan, channel mix and investment strategy, and be accountable for the result
• Oversee platform store operations - store setup, listing and keyword optimization, pricing and promotion execution, PSI/inventory sync, campaign registration (9.9 / 10.10 / 11.11 / 12.12) and store health metrics
• Drive traffic and conversion with the MKT / GTM / Media teams - paid traffic, KOL and affiliate programs, livestream commerce, and platform co-marketing resources
• Plan and execute mega-campaign and festive-season marketing (Raya, Chinese New Year, Deepavali, Merdeka Day) with localized content for Malaysia's multi-ethnic, multi-lingual audience
• Lead the local OSO team and manage platform service providers (TP / agencies) - set targets, SOPs, review cadence and performance standards
• Own online sales analytics - GMV, traffic, conversion rate, ROI/ROAS, sell-out and inventory health - and turn the data into actionable corrective plans
• Collaborate closely with Shenzhen HQ and the regional OSO Central team on launch calendars, pricing architecture, brand assets and regional e-commerce playbooks
• Maintain relationships with Shopee / Lazada / TikTok Shop platform teams in Malaysia; secure platform resources and ensure store compliance and pricing governance
• Explore new online channels and social-commerce opportunities, and build reusable SOPs that can scale to other SEA markets

Qualifications

• Bachelor's degree or above

Required Skills

• 5+ years of e-commerce operations experience, including 2+ years leading a team - consumer electronics, 3C or FMCG brand background preferred
• Hands-on experience operating Shopee / Lazada / TikTok Shop (Malaysia market strongly preferred), with a proven track record of growing GMV
• Strong data and analytics skills - comfortable with sell-in/sell-out, conversion funnels, ROI/ROAS and inventory analysis
• Solid understanding of Malaysia's e-commerce landscape, local consumer behaviour and key sales seasons
• Experience collaborating with China-based headquarters teams; comfortable in a fast-paced cross-border environment
• Mandarin Chinese required as a working language (for HQ coordination); Bahasa Malaysia and English proficiency required

Preferred Skills

• Consumer electronics, 3C or FMCG brand background preferred