Sales & Marketing Manager - FMCG (GT)

Talent Recruit; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Job summary

Talent Recruit is seeking a Sales & Marketing Manager for Seri Kembangan, Selangor, to strategize and lead growth across GT, MT, and HoReCa channels. You will shape plans, coach a developing sales team, and drive sustainable revenue growth.

The ideal candidate has a Bachelor’s degree and at least five years of FMCG GT sales experience, with proven ability to manage MT/GT/HoReCa channels and reach AOP targets.

Qualifications

• Bachelor's Degree in Marketing, Business Administration, Management, Communications, or a related field.
• Diploma qualifications are acceptable for consideration.
• Minimum 5 years of sales experience in GT within the FMCG industry.
• Experience managing MT/GT/HoReCa channels is highly preferred.

Responsibilities

• Develop and execute sales strategies to achieve AOP and company sales targets.
• Plan and activate sales initiatives to drive distribution, visibility, and volume growth.
• Revive inactive accounts, identify market gaps, and penetrate new territories.
• Analyze market trends, competitors, and outlet-level performance to guide decisions.
• Manage and grow business across Modern Trade, General Trade, HoReCa, and other channels.
• Oversee trade funds and ensure spending remains within budget.
• Lead, mentor, and evaluate Sales Executives and Merchandisers.
• Implement clear KPIs, structured follow-ups, and accountability frameworks.
• Work closely with logistics and supply chain to ensure product availability and timely deliveries.
• Monitor territory performance, payment collections, and aging reports.

Skills

GT FMCG sales

Channel management MT/GT/HoReCa

Education

Bachelor's Degree (Marketing / Business / Management / Communications)

Diploma qualifications accepted

Job description

We are representing our client - a well-established FMCG Distributor (Non-Halal Canned Food)in Klang Valley, in searching for Sales & Marketing Managerposition based in Seri Kembangan, Selangor.

This role is ideal for a strategic thinker who can translate market insights intoactionable plans, coach a developing sales team, and drive sustainable revenue growth.

Job Responsibilities:

• Develop and execute sales strategies to achieve AOP (Annual Operating Plan) and company sales targets.
• Plan and activate sales initiatives that drive distribution, visibility, and volume growth.
• Revive inactive accounts, identify market gaps, and penetrate new territories.
• Analyze market trends, competitors, and outlet-level performance to guide decisions.
• Manage and grow business across Modern Trade, General Trade, HoReCa, and other channels.
• Oversee trade funds and ensure spending remains within budget.
• Lead, mentor, and evaluate Sales Executives and Merchandisers.
• Implement clear KPIs, structured follow-ups, and accountability frameworks.
• Work closely with logistics and supply chain to ensure product availability and timely deliveries.
• Monitor territory performance, payment collections, and aging reports.

Job Requirements:

• Bachelor's Degree in Marketing, Business Administration, Management, Communications, or a related field. Experienced candidate with Diploma qualifications are encouraged to apply
• Minimum 5 years of sales experience in GT within the FMCG industry.
• Having experience managing MT/GT/HoReCa channels is highly preferred.

Only shortlisted candidates will be notified.