SALES & MARKETING MANAGER

LUMI HEALTH SDN. BHD.; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Job summary

LUMI Beauty is seeking a Sales & Marketing Manager to drive revenue growth and strengthen brand performance in Malaysia. Lead commercial and marketing functions across retail, e-commerce, and partnerships, while coordinating budgets, forecasts and inventory to support launches and campaigns.

You will oversee digital marketing, campaigns, events and KOL collaborations, ensuring alignment with brand positioning and commercial goals. Strong leadership and data-driven decision-making are essential.

Qualifications

• Diploma or degree in Marketing, Business, Management or related field.
• At least 5 years of sales & marketing experience, preferably in beauty, skincare, FMCG or retail.
• Experience leading a team and managing both sales and marketing functions.
• Strong numerical and commercial awareness, with attention to budgets, costs, margins and returns.
• Experience preparing management reports, sales forecasts and marketing budget analyses.
• Good understanding of demand planning, inventory management and supply chain coordination.
• Practical knowledge and exposure to AI tools for business and marketing.
• Strong strategic thinking with the ability to remain hands-on throughout execution.
• Strong leadership, analytical, problem-solving and project-management skills.
• Experience managing retail, e-commerce and digital marketing channels is preferred.
• Proficiency in English is required, while Chinese and Bahasa Malaysia are added advantages.

Responsibilities

• Develop sales strategies and manage performance across retail, e-commerce, marketplaces and partner channels.
• Monitor sales targets, product performance and customer demand to identify growth opportunities.
• Build strong relationships with retail partners, distributors and other business partners.
• Develop the overall marketing calendar and lead campaigns, launches, promotions and collaborations.
• Oversee social media, content, digital marketing, events, KOLs and brand partnerships.
• Ensure all marketing activities align with LUMI’s positioning, aesthetic and commercial objectives.
• Develop and implement new sales and marketing strategies to support business growth.
• Turn strategies into clear action plans, timelines and measurable targets.
• Monitor results and adjust plans based on data, performance and changing market needs.
• Plan and manage sales and marketing budgets, ensuring spending remains within approved allocations.
• Produce regular reports on sales, marketing expenditure, campaign performance and ROI.
• Analyse costs, margins and results to improve future budget allocation and decision-making.
• Understand market demand, product performance and customer purchasing patterns.
• Coordinate with operations and inventory teams on sales forecasts, stock planning and replenishment.
• Ensure campaigns and product launches are supported by sufficient inventory.
• Understand the company’s current processes, workflows and team structure.
• Identify inefficiencies and implement improvements to productivity, communication and accountability.
• Strengthen collaboration between sales, marketing, retail, e-commerce, operations and inventory teams.
• Apply AI tools to improve research, analysis, reporting, content development and productivity.
• Identify suitable AI solutions that can streamline workflows and support better decision-making.
• Ensure all AI-assisted work is reviewed for accuracy, confidentiality and brand suitability.
• Lead the sales and marketing teams and set clear targets, priorities and responsibilities.
• Monitor team performance and ensure strategies are properly executed.
• Build a collaborative, accountable and results-focused working environment.

Skills

Sales strategy

Channel management

Brand management

Forecasting

Budgeting

Inventory planning

AI in marketing

Team leadership

Data analysis

Digital marketing

English proficiency

Chinese language

Bahasa Malaysia

Education

Marketing/Business degree

Tools

AI tools

Job description

About LUMI Beauty

LUMI Beauty is a fast-growing Malaysian beauty brand seeking an experienced Sales & Marketing Manager to lead our commercial and marketing functions.

This role is responsible for growing revenue, strengthening brand performance, introducing new strategies and improving the overall efficiency of the team.

Key Responsibilities

Sales and Commercial Management

• Develop sales strategies and manage performance across retail, e-commerce, marketplaces and partner channels
• Monitor sales targets, product performance and customer demand to identify growth opportunities
• Build strong relationships with retail partners, distributors and other business partners

Marketing and Brand Management

• Develop the overall marketing calendar and lead campaigns, launches, promotions and collaborations
• Oversee social media, content, digital marketing, events, KOLs and brand partnerships
• Ensure all marketing activities align with LUMI’s positioning, aesthetic and commercial objectives

Strategy and Execution

• Develop and implement new sales and marketing strategies to support business growth
• Turn strategies into clear action plans, timelines and measurable targets
• Monitor results and adjust plans based on data, performance and changing market needs

Budgeting and Reporting

• Plan and manage sales and marketing budgets, ensuring spending remains within approved allocations
• Produce regular reports on sales, marketing expenditure, campaign performance and return on investment
• Analyse costs, margins and results to improve future budget allocation and decision-making

Demand and Supply Planning

• Understand market demand, product performance and customer purchasing patterns
• Coordinate with operations and inventory teams on sales forecasts, stock planning and replenishment
• Ensure campaigns and product launches are supported by sufficient inventory

Workflow Improvement

• Understand the company’s current processes, workflows and team structure
• Identify inefficiencies and implement improvements to productivity, communication and accountability
• Strengthen collaboration between sales, marketing, retail, e-commerce, operations and inventory teams

AI and Technology

• Apply AI tools to improve research, analysis, reporting, content development and productivity
• Identify suitable AI solutions that can streamline workflows and support better decision-making
• Ensure all AI-assisted work is reviewed for accuracy, confidentiality and brand suitability

Team Leadership

• Lead the sales and marketing teams and set clear targets, priorities and responsibilities
• Monitor team performance and ensure strategies are properly executed
• Build a collaborative, accountable and results-focused working environment

Requirements

• Diploma or degree in Marketing, Business, Management or a related field
• At least 5 years of relevant sales and marketing experience, preferably in beauty, skincare, FMCG or retail
• Previous experience leading a team and managing both sales and marketing functions
• Strong numerical and commercial awareness, with close attention to sales, budgets, costs, margins and returns
• Experience preparing management reports, sales forecasts and marketing budget analyses
• Good understanding of demand planning, inventory management and supply chain coordination
• Practical knowledge and exposure to AI tools for business and marketing
• Strong strategic thinking with the ability to remain hands-on throughout execution
• Strong leadership, analytical, problem-solving and project-management skills
• Experience managing retail, e-commerce and digital marketing channels is preferred
• Proficiency in English is required, while Chinese and Bahasa Malaysia are added advantages