Senior Marketing Executive

OASIS SWISS SDN. BHD.; Sepang; On-site; MYR 80,000 - 120,000; Full time

Job summary

Oasis Swiss Sdn. Bhd. seeks a hands-on Digital Marketing leader to own 2–3 beauty brands, from positioning and content strategy to monthly campaigns and sales performance.

You will lead a digital marketing team to execute with excellence, driving growth across brand and e-commerce initiatives. The role focuses on brand strategy, content development, and data-driven optimization within a fast-growing beauty sector, offering exposure to AI, automation and cross-channel campaigns.

Qualifications

• Malaysian applicant only
• Minimum 3 years hands-on Digital Marketing experience
• 1–2 years leading a marketing team
• Strong background in Beauty, Skincare or Personal Care
• Proven expertise in brand management, brand positioning, content strategy and campaign planning
• Strong commercial mindset with accountability for sales targets and revenue performance
• Data-driven and numbers-savvy — able to analyse performance data and turn insights into action

Responsibilities

• Own 2–3 beauty/skincare brands with end-to-end brand management and strategy
• Define brand positioning, audience, messaging and communication direction
• Maintain a consistent brand identity across digital channels
• Develop monthly content strategies aligned to business objectives
• Plan content pillars, campaign angles, and promotional messaging
• Collaborate with content creators, designers and performance marketing teams
• Plan and execute monthly campaigns including promos, festive campaigns and new customer acquisition
• Lead and develop a digital marketing team to achieve brand and sales objectives
• Monitor Revenue, ROAS, CPA/CAC, Conversion Rate, AOV and other KPIs
• Analyse sales and marketing data to identify performance gaps and growth opportunities
• Partner with performance marketing to improve profitability and scalability
• Proactively propose new campaigns or strategies when performance is below target

Skills

Digital Marketing

Team Leadership

Brand Management

Brand Positioning

Content Strategy

Campaign Planning

Beauty / Skincare

Data-driven

Analytics

Commercial Mindset

Job description

Annual Salary Package: RM80,000 – RM120,000

(Basic + Commission based on KPI Achievement)

About the Role

This role goes beyond managing social media or running campaigns. You will take full ownership of 2–3 beauty and skincare brands — from brand positioning and content strategy to monthly campaign planning and sales performance. Your goal is to turn brand strategy into measurable business growth, while leading a digital marketing team to execute with excellence.

Why Join Oasis Swiss?

We offer more than just a job — we offer a place to learn, grow and make a real impact.

Be part of a fast-growing, dynamic business with exposure to e-commerce, livestream, retail and digital operations.

Work at the forefront of AI, automation and new ways of working.

Thrive in a culture that values performance, initiative and contribution, with clear paths for career growth.

Enjoy a collaborative, high-energy work environment where your work truly matters.

Daily lunch provided.

Monthly birthday buffet lunch.

Overseas company trip.

Dividend incentive twice yearly.

What You'll Be Doing

1. Brand Management & Strategy

Manage and grow 2–3 brands within the Beauty / Skincare category.

Define clear brand positioning, target audience, key messaging and communication direction.

Maintain a strong and consistent brand identity across all digital channels.

Stay ahead of market trends, consumer insights and competitor movements to sharpen brand strategy.

Develop monthly content strategies aligned to business objectives and customer needs.

Plan content pillars, campaign angles, promotional messaging and creative directions.

Collaborate with content creators, designers and performance marketing teams to produce content that drives both engagement and conversion.

Continuously explore new creative angles and content opportunities in the beauty and skincare space.

3. Monthly Campaign Planning

Plan and execute monthly campaigns for your assigned brands, covering:

• Monthly promotions
• Festive campaigns
• New customer acquisition
• Retention and repeat purchase campaigns

Develop campaign mechanics, offers, messaging and marketing calendars.

Review campaign results and optimise continuously for better performance.

Own the monthly sales targets for your assigned brands.

Monitor key metrics including Revenue, ROAS, CPA/CAC, Conversion Rate, AOV and other commercial KPIs.

Analyse sales and marketing data to identify performance gaps and growth opportunities.

Partner with the performance marketing team to improve campaign profitability and scalability.

Proactively propose new campaigns, offers or strategies when performance is below target.

Lead and manage a digital marketing team to achieve both brand and sales objectives.

Set clear priorities, KPIs and monthly deliverables for team members.

Review the quality and effectiveness of campaigns, content and marketing execution.

Coach and develop team members to strengthen overall marketing and commercial capabilities.

Collaborate across Creative, Performance Marketing and other relevant departments.

What We're Looking For

Malaysian Applicant Only

Minimum 3 years of hands‑on Digital Marketing experience

At least 1–2 years of experience leading a marketing team

Strong background in the Beauty, Skincare or Personal Care industry

Proven expertise in brand management, brand positioning, content strategy and campaign planning

Strong commercial mindset with accountability for sales targets and revenue performance

Data‑driven and numbers‑savvy — able to analyse performance data and turn insights into action

Grow with the Business. Learn Faster. Make an Impact.