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AvantChem is seeking an entrepreneurial, commercially astute Sales Manager - Personal & Home Care to lead and grow our business in Malaysia. Operating as the primary commercial anchor on the ground, you will drive business development, build key accounts, and expand our market footprint across personal care, cosmetics, and home care specialty chemicals.
This role begins as a high-impact individual contributor with the mandate and autonomy to build a strong pipeline from the ground up, with clear visibility toward expanding the local commercial team as the business scales.
Role Overview
AvantChem is seeking an entrepreneurial, commercially astute Sales Manager - Personal & Home Care to lead and grow our business in Malaysia. Operating as the primary commercial anchor on the ground, you will drive business development, build key accounts, and expand our market footprint across personal care, cosmetics, and home care specialty chemicals.
This role begins as a high-impact individual contributor with the mandate and autonomy to build a strong pipeline from the ground up, with clear visibility toward expanding the local commercial team as the business scales.
Key Responsibilities
Business Development & Commercial Growth
- Pipeline generation: hunt and secure new business across personal care, skincare, color cosmetics, haircare, and home care formulators/OEMs/ODMs in Malaysia.
- Key account management: manage, retain, and grow relationships with brand owners, contract manufacturers, and local FMCG formulators.
- Commercial execution: deliver annual revenue, gross margin, and volume targets through pricing strategy, contract negotiation, and technical value propositions.
Market Intelligence & Strategic Planning
- Market mapping: track formulation trends, competitor moves, and unmet customer needs in the Malaysian market.
- Principal engagement: work with global specialty chemical principals to introduce new actives, functional ingredients, and formulation concepts to local formulators.
- Cross-border alignment: coordinate with the regional business unit in Singapore HQ on supply forecasts, portfolio strategy, and promotional campaigns.
Technical & Commercial Support
- Bridge technical formulation needs between customers' R&D/procurement teams and technical application specialists to speed up sampling-to-order conversion.
- Manage the full sales cycle, from technical presentation and sample qualification through commercial negotiation, credit term management and after-sales care.
Team Building
- Lay the operational and commercial foundation for the Malaysian Personal Care unit, with future scope to hire and mentor junior sales or technical specialists as the business grows.
Requirements & Qualifications:
Required Experience & Network
- 4-8 years of B2B specialty chemical sales experience, with meaningful time spent in Personal Care, Cosmetics, or Home Care in Malaysia.
- Working commercial and R&D network among Malaysian contract manufacturers, OEMs/ODMs, and consumer brand owners.
- Track record of managing full sales cycles independently and growing an account base.
Education & Technical Skills
- Bachelor's degree in Chemistry, Chemical Engineering, Material Science, Cosmetic Science, Bio-Engineering, or related technical discipline (commercial degrees with relevant industry experience also considered).
- Working understanding of personal care raw materials and formulation chemistry (actives, surfactants, emollients, emulsifiers, rheology modifiers) and regulatory compliance in Malaysia (NPRA guidelines).
Other Competencies
- Self-driven, comfortable working independently out of the Puchong office with strong accountability and minimal day-to-day oversight.
- Fluent in English and Bahasa Malaysia (Mandarin/local Chinese dialects a plus for specific OEM/ODM accounts).
- Valid driver's license and willingness to travel regularly within Klang Valley, Penang, Johor, and other manufacturing hubs across Malaysia.