Sales Manager – Electronic Components

Depend Electronics; Penang; On-site; MYR 120,000 - 180,000; Full time

Job summary

Depend Electronics seeks an experienced Sales Manager based in Penang, Malaysia, to drive customer development and sales growth across the Malaysian market. You will lead new business pursuits and manage key accounts, collaborating with sourcing, procurement, quality, logistics, and finance to deliver end-to-end component solutions.

The role emphasizes developing OEM/ODM/EMS/CEM relationships, expanding the customer base, and achieving revenue and gross profit targets within Malaysia.

Qualifications

• Minimum 3 year of relevant sales/business development experience in the semiconductor or electronic components industry.
• Industry experience is mandatory.
• Experience in electronic components distribution, independent distribution, semiconductor trading, component sourcing, or related B2B electronic component businesses.
• Existing relationships with OEM, ODM, EMS, CEM, distributors, procurement, sourcing, or purchasing teams in Malaysia will be a strong advantage.
• Solid understanding of semiconductors, ICs, electronic components, component sourcing, and the electronics supply chain.
• Proven ability to develop new customers and manage the complete B2B sales cycle.
• Strong communication, negotiation, customer development, and account management skills.
• Good command of English; Mandarin is an advantage.

Responsibilities

• Develop and acquire new OEM, ODM, EMS, CEM, and electronic manufacturing customers across Malaysia.
• Identify and develop business opportunities within the semiconductor and electronic components industry.
• Build and maintain strong relationships with purchasing, sourcing, procurement, engineering, and supply chain teams.
• Promote and sell semiconductors, ICs, electronic components, shortage parts, obsolete components, excess inventory, and hard-to-find components.
• Manage the full sales cycle, including lead generation, customer development, RFQ/inquiry handling, quotation, negotiation, order management, delivery follow-up, and payment collection.
• Develop and manage key accounts to generate repeat business and long-term customer relationships.
• Travel within Malaysia when required to meet customers and develop new business.

Skills

Sales management

Lead generation

Negotiation

Account management

Customer development

Communication

Job description

DEPEND is a hybrid electronic component distributor providing sourcing and supply chain solutions to OEMs, ODMs, EMS/CEM providers, and design houses.

We specialize in sourcing and supplying semiconductors, ICs, electronic components, shortage components, obsolete components, excess inventory, urgent requirements, and hard-to-find parts. Through our global supplier and inventory network, we help customers secure competitive pricing and reliable access to components in a rapidly changing market.

We are looking for an experienced and results-driven Sales Manager based in Penang, Malaysia, to lead customer development and sales growth across the Malaysian market.

The Role

As Sales Manager, you will be responsible for developing new business, managing key customer accounts, and expanding DEPEND's customer base across Malaysia.

You will work closely with customers and our internal sourcing, procurement, quality, logistics, and finance teams to provide end-to-end electronic component solutions and convert customer requirements into business opportunities.

Key Responsibilities

• Develop and acquire new OEM, ODM, EMS, CEM, and electronic manufacturing customers across Malaysia.
• Identify and develop business opportunities within the semiconductor and electronic components industry.
• Build and maintain strong relationships with purchasing, sourcing, procurement, engineering, and supply chain teams.
• Promote and sell semiconductors, ICs, electronic components, shortage parts, obsolete components, excess inventory, and hard-to-find components.
• Manage the full sales cycle, including lead generation, customer development, RFQ/inquiry handling, quotation, negotiation, order management, delivery follow-up, and payment collection.
• Develop and manage key accounts to generate repeat business and long-term customer relationships.
• Understand customer requirements and work with internal sourcing/procurement teams to identify suitable component supply solutions.
• Monitor market trends, customer demand, component availability, and competitive activities in the Malaysian market.
• Achieve agreed sales, revenue, gross profit, and business development targets.
• Maintain an active sales pipeline and provide regular sales forecasts and business updates.
• Travel within Malaysia when required to meet customers and develop new business.

Requirements

• Minimum 3 year of relevant sales/business development experience in the semiconductor or electronic components industry.
• Industry experience is mandatory. Candidates without relevant electronic components, semiconductor distribution, trading, or related industry experience will not be considered.
• Experience in electronic components distribution, independent distribution, semiconductor trading, component sourcing, or related B2B electronic component businesses.
• Existing relationships with OEM, ODM, EMS, CEM, distributors, procurement, sourcing, or purchasing teams in Malaysia will be a strong advantage.
• Solid understanding of semiconductors, ICs, electronic components, component sourcing, and the electronics supply chain.
• Proven ability to develop new customers and manage the complete B2B sales cycle.
• Strong communication, negotiation, customer development, and account management skills.
• Good command of English; additional languages such as Mandarin are an advantage.
• Self-motivated, proactive, target-oriented, and comfortable working independently.
• Willingness to travel within Malaysia for customer meetings and business development.

Must be based in or willing to relocate to Penang, Malaysia.