Sales Executive (Modern Trade/Retail)

Bidfood Malaysia Sdn. Bhd; Shah Alam; On-site; MYR 39,000 - 61,000; Full time

Job summary

Bidfood Malaysia Sdn Bhd is expanding its Retail (Modern Trade) presence and seeks driven Sales Executives to grow and manage key retail accounts across Malaysia. The role focuses on sell-in, sell-out, promotions, and account performance in supermarkets, hypermarkets, and chain stores.

Responsibilities include managing accounts, planning promotions, monitoring stock, and maintaining strong relationships with buyers and category managers. Travel within assigned territories is expected.

Qualifications

• Diploma or Bachelor’s Degree in Business, Marketing, or a related field.
• Minimum 1–2 years (Junior) or 3–5 years (Senior) of sales experience, preferably in Modern Trade, Retail, or FMCG.
• Experience dealing with retail buyers, chains, or key accounts is a strong advantage.
• Good understanding of retail sales mechanics (sell-in, sell-out, promotions, trade terms).
• Strong numerical and analytical skills; comfortable working with sales data and reports.
• Good negotiation, communication, and relationship management skills.
• Willing to travel within assigned territories.

Responsibilities

• Manage and grow assigned modern trade retail accounts in line with agreed sales targets and distribution objectives.
• Develop strong working relationships with buyers, category managers, and store operations teams.
• Execute account plans covering listings, promotions, pricing, and volume growth.
• Drive sell-in and sell-out performance across assigned retail customers.
• Monitor sales trends, stock levels, and replenishment to avoid OOS or overstock situations.
• Ensure compliance with agreed trading terms, pricing, and promotional mechanics.
• Plan and execute retail promotions, displays, and in-store activations in alignment with sales objectives.
• Coordinate with internal teams to ensure timely execution of promotions and product launches.
• Conduct store visits to check planogram compliance, product availability, and merchandising standards.
• Track competitor activities, pricing movements, and promotional trends within the modern trade channel.
• Prepare regular sales reports, forecasts, and performance updates for management.
• Provide insights and recommendations based on sales data and market observations.
• Monitor account receivables and follow up on overdue payments in coordination with Finance.
• Handle trade-related issues including pricing discrepancies, claims, and customer feedback.
• Perform other sales-related or ad-hoc duties as assigned by the Sales Manager or General Manager.

Skills

Retail Sales

Account Management

Negotiation

Communication

Analytical Skills

Education

Diploma or Bachelor’s Degree in Business/Marketing

Tools

Microsoft Excel

PowerPoint

Reporting tools

Job description

Reports to : Sales Manager/ Asst Sales Manager

Bidfood Malaysia is expanding its Retail (Modern Trade) presence and is looking for driven Sales Executives to grow and manage key retail accounts across Malaysia. This role focuses on modern trade customers, including supermarkets, hypermarkets, specialty retailers, and chain stores, with an emphasis on sell-in, sell-out, promotions, and account performance

Job & Responsibilities:

Manage and grow assigned modern trade retail accounts in line with agreed sales targets and distribution objectives.

Develop strong working relationships with buyers, category managers, and store operations teams.

Execute account plans covering listings, promotions, pricing, and volume growth.

Drive sell-in and sell-out performance across assigned retail customers.

Monitor sales trends, stock levels, and replenishment to avoid OOS (out-of-stock) or overstock situations.

Ensure compliance with agreed trading terms, pricing, and promotional mechanics.

Promotions, Visibility & In-Store Execution

Plan and execute retail promotions, displays, and in-store activations in alignment with sales objectives.

Coordinate with internal teams to ensure timely execution of promotions and product launches.

Conduct store visits to check planogram compliance, product availability, and merchandising standards.

Track competitor activities, pricing movements, and promotional trends within the modern trade channel.

Prepare regular sales reports, forecasts, and performance updates for management.

Provide insights and recommendations based on sales data and market observations.

Accounts Receivable & Trade Support

Monitor account receivables and follow up on overdue payments in coordination with Finance.

Handle trade-related issues including pricing discrepancies, claims, and customer feedback.

Others

Perform other sales-related or ad-hoc duties as assigned by the Sales Manager or General Manager.

Job Requirements:

Diploma or Bachelor’s Degree in Business, Marketing, or a related field.

Minimum 1–2 years (Junior) or 3–5 years (Senior) of sales experience, preferably in Modern Trade, Retail, or FMCG.

Experience dealing with retail buyers, chains, or key accounts is a strong advantage.

Good understanding of retail sales mechanics (sell-in, sell-out, promotions, trade terms).

Strong numerical and analytical skills; comfortable working with sales data and reports.

Good negotiation, communication, and relationship management skills.

Self-driven, target-oriented, and able to work independently.

Proficient in Microsoft Excel, PowerPoint, and reporting tools.

Willing to travel within assigned territories.

Fresh graduates with strong interest in retail sales may be considered for Junior roles.

Wholesale Businesses 101-1,000 employees

Bidfood Malaysia Sdn Bhd is a leading specialty food importer and distributor, sourcing products worldwide. Based in Selangor, we service Peninsular and East Malaysia with our own offices and distributors.

Together with our brands, we provide quality products to hotels, restaurants, café chains, airlines, pastry shops, bakeries, juice bars, etc…

We are an importer and distributor of specialty foods, concentrating mainly on the chocolates, frozen fruits and purees, breads and cakes premix, and gelato industries.

Bidfood Malaysia Sdn Bhd is a leading specialty food importer and distributor, sourcing products worldwide. Based in Selangor, we service Peninsular and East Malaysia with our own offices and distributors.

Together with our brands, we provide quality products to hotels, restaurants, café chains, airlines, pastry shops, bakeries, juice bars, etc…

We are an importer and distributor of specialty foods, concentrating mainly on the chocolates, frozen fruits and purees, breads and cakes premix, and gelato industries.

Bidfood Malaysia Sdn Bhd is a leading specialty food importer and distributor, sourcing products worldwide. Based in Selangor, we service Peninsular and East Malaysia with our own offices and distributors.

Together with our brands, we provide quality products to hotels, restaurants, café chains, airlines, pastry shops, bakeries, juice bars, etc…

We are an importer and distributor of specialty foods, concentrating mainly on the chocolates, frozen fruits and purees, breads and cakes premix, and gelato industries.