Retail Media Revenue & Partnerships Lead

GCH Retail (Malaysia) Sdn Bhd; Shah Alam; On-site; MYR 90,000 - 150,000; Full time

Job summary

GCH Retail (Malaysia) Sdn Bhd is seeking a Marketing Manager to drive non-retail revenue across its store network and digital ecosystem. You will monetize vendor media space, brand partnerships, promotional areas, and supplier-funded programs to maximize profitability.

Reporting to the Commercial team, you will develop and execute a commercial strategy, negotiate income-generation contracts with vendors and agencies, and collaborate with Category Management and Marketing to create high-value

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or related field.
• 5+ years of experience in trade marketing, vendor income management, media sales, or retail media operations.
• Strong commercial acumen and proven negotiation skills with high-value clients/suppliers.
• Track record of meeting or exceeding revenue and margin goals.

Responsibilities

• Develop and execute a commercial strategy to maximise retail media income across digital signage, end-caps, atrium events, and supplier-funded marketing collateral.
• Negotiate income-generation contracts with trade vendors, brand partners, and advertising agencies.
• Collaborate with Category Management and Marketing to build structured, high-value supplier co-op marketing packages.
• Track, analyze, and report on income targets, campaign yield, and ROI for participating partners.
• Monitor retail media market trends and introduce innovative non-margin revenue streams.

Skills

Commercial acumen

Negotiation

Education

Bachelor’s Degree in Marketing, Business Administration, or a related field

Job description

GCH Retail (Malaysia) Sdn Bhd is seeking a Marketing Manager to drive non-retail revenue across its store network and digital ecosystem. You will monetize vendor media space, brand partnerships, promotional areas, and supplier-funded programs to maximize profitability.

Reporting to the Commercial team, you will develop and execute a commercial strategy, negotiate income-generation contracts with vendors and agencies, and collaborate with Category Management and Marketing to create high-value