Requisition Title Sr Associate Prospect Development Representative - Martech/CX

SAS Institute; Kuala Lumpur; On-site; MYR 60,000 - 100,000; Full time

Job summary

SAS Institute Malaysia is seeking a Senior Associate Prospect Development Specialist to drive pipeline growth for the Customer Intelligence 360 solution. You will craft targeted messaging, run multi-channel outreach, and qualify opportunities through discovery meetings to fuel new business.

You'll engage with sales and marketing, maintain CRM data, and build relationships with prospective clients, partners, and key decision‑makers in a dynamic, inclusive environment.

Qualifications

• Bachelor’s degree in Business, Marketing, Computer Science, or quantitative field.
• Minimum 2 years of experience in marketing or sales.
• Strong verbal and written communication skills.
• Proven ability to build relationships and nurture networks.
• Team-oriented attitude with knowledge sharing and growth mindset.
• Ability to take initiative, think critically and develop effective solutions.

Responsibilities

• Arrange and conduct discovery meetings to qualify opportunities and grow pipeline.
• Create tailored messaging, email marketing, and outreach strategies.
• Execute prospecting campaigns across email, phone, social media, webinars, and events.
• Generate and maintain leads, opportunities, and client interactions in CRM.
• Identify target clients through market research and licensed tools.
• Organize networking events to engage key decision-makers.

Skills

Communication

Relationship building

Initiative

Team player

Education

Bachelor's degree in Business/Marketing/CS/Quantitative

Job description

We’re a leader in data and AI. Through our software and services, we inspire customers around the world to transform data into intelligence - and questions into answers.

If you're looking for a dynamic, fulfilling career with flexibility and a world-class employee experience, you'll find it here. We're recognized around the world for our inclusive, meaningful culture and innovative technologies by organizations like Fast Company, Forbes, Newsweek and more.

About the job

The Customer Intelligence team is hiring a Prospect Development Specialist to generate sales pipeline growth through strategic prospecting, relationship building, and innovative client engagement for SAS’ Marketing Technology solution – Customer Intelligence 360.

You will engage in the execution of strategic sales and marketing activities involving prospective and/or current customers with a focus onprospectpipeline development and customer experience management in support of new business acquisition.

As a Senior Associate Prospect Development Specialist, you will:

Arrange and conduct discovery meetings to qualify potential sales opportunities and measurable pipeline growth.

Create compelling and tailored messaging, email marketing, and outreach strategies to capture the attention of new and existing clients.

Execute prospecting campaigns with precision, managing various channels such as email, phone, social media, webinars, and virtual events.

Generate,maintainandoptimizeleads, opportunities, and client interactions within our CRM system to ensure a healthy and efficient sales pipeline.

Identifyand target potential clients and partners through extensive market research, social media, and licensed tools

Organize and staff networking events (in-person and virtual) to cultivate strong, lasting relationships with keydecision-makers

Develop an in-depth understanding of our Customer Intelligence 360 software products and effectively communicate their value propositions to clients through engaging presentations and product demonstrations

Collaborate closely with the sales and marketing teams to create innovative lead generation and deal-closing strategies

Embrace curiosity, passion,authenticityand accountability. These are our values and influence everything we do.

Required qualifications

Bachelor's degree preferably in Business, Marketing, Computer Science, or quantitative field.

Minimum2 years of experience in marketing or sales.

Demonstrated strong verbal and written communication skills

Proven history building relationships and cultivating a strong professional network

Demonstrates a team-oriented attitude, sharing knowledge and supporting growth

Demonstrated ability to take initiative, think critically, and develop effective solutions

Equivalentcombination of related education, training and experience may be considered in place of the above qualifications.

Additionalcompetencies,knowledgeand skills

Self-Motivation: Believes their actions and decisions directly influence the outcomes in their life, and they are in control of their results,settingand meeting goals.

Customer Centricity: Prioritizes understanding and solving customer problems;anticipatesneeds and delivers value-aligned solutions that drive business outcomes.

Sales Planning: Applies detailed, structured sales approaches in their planning efforts to drivedealprogression and successful outcomes.

PreviousMartech (Marketing Technology) experience

Marketing/Customer Experience related background

You are welcome here.

At SAS, it’s not about fitting into our culture – it’s about adding to it. We believe our people make the difference. Our inclusive workforce brings together unique talents and inspires teams to create amazing software that reflects the diversity of our users and customers.