Remote Senior Creative Strategist & Team Lead

Omni Digital Pte Ltd; Malaysia; Remote; MYR 385,000 - 578,000; Full time

Benefits offered by this job

Maternity leave

Parental leave

Professional development

Work from home

Job summary

Omni Digital Pte Ltd, a boutique digital marketing agency, seeks a Creative Strategist / Team Lead to guide creative direction and ensure high-quality output across video, graphic, and copy. You will mentor a multidisciplinary team, establish robust QA processes, and align creative with campaign objectives.

You will shape onboarding, standards, and training to scale a growing creative team while collaborating with performance marketers, account managers, and senior leadership to deliver

Qualifications

• 8+ years of experience in creative strategy, creative direction, or creative delivery within a performance or growth marketing agency.
• Strong direct-response and performance marketing background.
• Strong judgment across performance creative, especially short-form video, paid social creative, ad copy, and static/graphic formats.
• Able to distinguish creative that simply “looks good” from creative that is strategically strong and built to perform.
• Experience managing, coaching, or training creative talent — not only producing creative individually.
• Comfortable giving direct and sometimes difficult feedback when the work does not meet the required standard.
• Confident making final decisions and being the person who says “this isn’t ready yet.”
• Able to turn subjective creative judgment into clear standards, frameworks, and actionable feedback.
• Strong understanding of the Singapore market and local audience — including cultural nuances, consumer behaviour, communication styles, and what makes creative feel relevant and effective in Singapore.
• Strong written and spoken English.
• Comfortable working in a fast-paced performance marketing agency environment.
• Able to collaborate closely with creative, performance, account management, and leadership teams.

Responsibilities

• Creative quality & final sign-off: Review client-facing creative across video, static, graphic, and copy.
• Define, document, and continuously improve Omni’s creative standards so quality does not depend on one individual’s judgment.
• Give clear, practical feedback to video editors, designers, copywriters, and other creative team members.
• Run structured training, creative reviews, and feedback sessions to strengthen the team’s creative judgment and execution over time.
• Build clear quality standards and onboarding processes for new creative hires and freelancers as the team scales.
• Identify recurring quality gaps and address them through coaching, clearer standards, training, and, where necessary, performance management.
• Act as the internal escalation point when creative output is not meeting the required standard, diagnose the underlying issue, and make sure the right fix is implemented.
• Work closely with Account Management, Performance Marketing, and the Client Director to ensure creative direction supports both client expectations and campaign objectives.
• When a client is unhappy with the quality of the work, partner with the Client Director to diagnose and resolve the delivery issue.

Skills

Creative strategy

Creative direction

Performance marketing

Direct-response

Team coaching

English proficiency

Singapore market knowledge

Job description

Omni Digital Pte Ltd, a boutique digital marketing agency, seeks a Creative Strategist / Team Lead to guide creative direction and ensure high-quality output across video, graphic, and copy. You will mentor a multidisciplinary team, establish robust QA processes, and align creative with campaign objectives.

You will shape onboarding, standards, and training to scale a growing creative team while collaborating with performance marketers, account managers, and senior leadership to deliver