Regional Wealth Management Executive: Growth & Strategy

Hong Leong Bank; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Job summary

Hong Leong Bank is seeking an Executive in Regional Wealth Management (Bancassurance) to shape product strategy and maintain roadmaps aligned with growth priorities. The role requires strong analytical skills to diagnose performance gaps across regions and channels, with a focus on product positioning and campaigns.

You will develop targeted interventions, support sales enablement initiatives, and design data-driven customer journeys to improve engagement and conversion while assessing the

Qualifications

• Experience in product management, sales enablement, or business analysis; banca/financial services experience is a plus.

Responsibilities

• Strategy & Roadmap: Provide input into shaping product strategy and maintain the product roadmap aligned with growth priorities.
• Performance Analysis: Analyse sales performance, product mix, and conversion rates across regions and channels to diagnose performance gaps.
• Intervention & Optimization: Develop targeted interventions across product positioning, campaigns, and sales models to address underperforming segments.
• Sales Enablement: Drive product-led sales enablement tools, initiatives, and training to improve frontline productivity and activation.
• Customer Experience: Design and refine product-driven sales journeys, using post-campaign data to optimize engagement.
• Commercial Viability: Assess product economics, sustainability, and market viability.

Skills

Product management

Sales enablement

Business analysis

Communication

Job description

Hong Leong Bank is seeking an Executive in Regional Wealth Management (Bancassurance) to shape product strategy and maintain roadmaps aligned with growth priorities. The role requires strong analytical skills to diagnose performance gaps across regions and channels, with a focus on product positioning and campaigns.

You will develop targeted interventions, support sales enablement initiatives, and design data-driven customer journeys to improve engagement and conversion while assessing the