Regional Sales Manager, Consumer Electronics

Hunters International Sdn Bhd; Kuching; On-site; MYR 28,000 - 30,000; Full time

Job summary

Hunters International Sdn Bhd is seeking a Regional Sales Manager for Consumer Electronics covering East Malaysia & Brunei. You will drive sales growth, optimize operations, and lead regional teams to deliver revenue and market-share targets.

Based in Sabah/Sarawak with willingness to travel frequently within East Malaysia & Brunei, you will develop strategic plans, manage distributor networks, and ensure compliance with company policies while delivering exceptional customer satisfaction.

Qualifications

• Bachelor's Degree in Business, Marketing, or a related field.
• 8–10 years of sales experience with at least 5 years in a leadership or branch management role.
• Strong leadership, negotiation, communication, and people management skills.
• Strong analytical and commercial acumen with market knowledge in Consumer Electronics/Home Appliances/FMCG, especially Mobile.
• Willing to travel frequently within East Malaysia & Brunei.

Responsibilities

• Drive sustainable sales growth by expanding regional channels and optimizing retail execution.
• Develop and execute regional business strategies to achieve revenue, profit, market share, and growth targets.
• Monitor regional P&L, including sales revenue, profitability, operating expenses, and inventory health.
• Lead regional sales teams, coach managers, set performance objectives, and drive KPIs.
• Maintain strong partner relationships and negotiate commercial initiatives to maximize opportunities.

Skills

Leadership

Negotiation

Communication

Excel

Education

Bachelor's Degree in Business/Marketing or related field

Tools

Microsoft Excel

Job description

Job Summary

Regional Sales Manager, Consumer Electronics (East Malaysia & Brunei) is responsible for driving sales growth and operational excellence across the region. This role involves developing and implementing strategic business plans, optimizing operations, and ensuring compliance with company policies. The manager will oversee region performance, address customer and employee issues to achieve sales goals and maintain high satisfaction levels.

Key Responsibilities

• Drive sustainable sell-through and sell-out growth by shifting focus from channel loading (sell-in) towards consumer demand generation and retail execution.
• Develop and execute regional business strategies and action plans to achieve revenue, profit, market share, and growth targets.
• Monitor regional P&L performance, including sales revenue, profitability, operating expenses, inventory health, and business sustainability.
• Drive sell-out growth by strengthening consumer demand, retail execution, and channel effectiveness beyond traditional sell-in activities.
• Manage and expand distributor, dealer, telco, and retail networks to improve market coverage, visibility, and business penetration.
• Build strong relationships with key partners and negotiate business initiatives to maximize commercial opportunities.
• Lead regional sales teams, coach sales managers, set performance objectives, and drive achievement of individual and team KPIs.
• Monitor sales performance, market trends, competitor activities, inventory movement, and pricing strategies to identify opportunities and mitigate risks.
• Ensure effective retail execution, including merchandising standards, promoter management, product launches, and brand visibility.
• Develop localized trade strategies, promotional programs, and pricing initiatives to drive consumer demand and maximize ROI.
• Optimize inventory management by improving forecasting accuracy, preventing channel stuffing, reducing aging stock, and protecting margins.
• Oversee regional operations to ensure compliance with company policies, operational guidelines, and business processes.
• Manage escalated customer, operational, and employee issues to ensure timely resolution.
• Prepare business reports, sales forecasts, and market insights to support management decision-making.

Requirements

• Bachelor's Degree in Business, Marketing, or a related field.
• Minimum 8-10 years of sales experience, with at least 5 years in a leadership or branch management role.
• Based in Sabah/Sarawak with strong knowledge of strong experience in Consumer Electronics, Home Appliances, or FMCG industries, especially Mobile.
• Proven track record of delivering sales growth and managing high-performing teams.
• Strong leadership, negotiation, communication, and people management skills.
• Good understanding of the market and dealer network.
• Strong analytical and commercial acumen.
• Proficient in Microsoft Excel.
• Willing to travel frequently within East Malaysia & Brunei.

Remuneration:

MYR 28,000 - MYR 30,000

Working Location:

Kuching, Sarawak