Regional Sales Manager, Consumer Electronics (East Malaysia & Brunei)

Hunters International Sdn Bhd; Kuching; On-site; MYR 180,000 - 260,000; Full time

Job summary

Hunters International Sdn Bhd is seeking a Regional Manager (East Malaysia) to drive sales growth and operational excellence across the region. The role involves developing and implementing strategic business plans, optimizing operations, and ensuring compliance with company policies.

The manager will oversee region performance, address customer and employee issues to achieve sales goals and maintain high satisfaction levels.

Qualifications

• Bachelor's Degree in Business, Marketing, or a related field.
• 8–10 years sales experience with at least 5 years in leadership.
• Based in Sabah/Sarawak with knowledge in Consumer Electronics, Home Appliances, FMCG, especially Mobile.
• Proven track record of delivering sales growth and leading high-performing teams.
• Willing to travel frequently within East Malaysia & Brunei.

Responsibilities

• Drive regional sales growth and operational excellence.
• Develop and implement regional business plans to hit revenue targets.
• Monitor P&L, inventory health, and pricing strategies.
• Lead regional sales teams and coach managers to hit KPIs.
• Oversee distributor, dealer, telco, and retail networks.

Skills

Leadership

Negotiation

Communication

People management

Market knowledge

Education

Bachelor's Degree in Business/Marketing

Tools

Microsoft Excel

Job description

Job Summary

Regional Manager (East Malaysia) is responsible for driving sales growth and operational excellence across the region. This role involves developing and implementing strategic business plans, optimizing operations, and ensuring compliance with company policies. The manager will oversee region performance, address customer and employee issues to achieve sales goals and maintain high satisfaction levels.

Key Responsibilities

• Drive sustainable sell-through and sell-out growth by shifting focus from channel loading (sell-in) towards consumer demand generation and retail execution.
• Develop and execute regional business strategies and action plans to achieve revenue, profit, market share, and growth targets.
• Monitor regional P&L performance, including sales revenue, profitability, operating expenses, inventory health, and business sustainability.
• Drive sell-out growth by strengthening consumer demand, retail execution, and channel effectiveness beyond traditional sell-in activities.
• Manage and expand distributor, dealer, telco, and retail networks to improve market coverage, visibility, and business penetration.
• Build strong relationships with key partners and negotiate business initiatives to maximize commercial opportunities.
• Lead regional sales teams, coach sales managers, set performance objectives, and drive achievement of individual and team KPIs.
• Monitor sales performance, market trends, competitor activities, inventory movement, and pricing strategies to identify opportunities and mitigate risks.
• Ensure effective retail execution, including merchandising standards, promoter management, product launches, and brand visibility.
• Develop localized trade strategies, promotional programs, and pricing initiatives to drive consumer demand and maximize ROI.
• Optimize inventory management by improving forecasting accuracy, preventing channel stuffing, reducing aging stock, and protecting margins.
• Oversee regional operations to ensure compliance with company policies, operational guidelines, and business processes.
• Manage escalated customer, operational, and employee issues to ensure timely resolution.
• Prepare business reports, sales forecasts, and market insights to support management decision-making.

Requirements

• Bachelor's Degree in Business, Marketing, or a related field.
• Minimum 8-10 years of sales experience, with at least 5 years in a leadership or branch management role.
• Based in Sabah/Sarawak with strong knowledge and experience in Consumer Electronics, Home Appliances, or FMCG industries, especially Mobile.
• Proven track record of delivering sales growth and managing high-performing teams.
• Strong leadership, negotiation, communication, and people management skills.
• Good understanding of the market and dealer network.
• Strong analytical and commercial acumen.
• Proficient in Microsoft Excel.
• Willing to travel frequently within East Malaysia & Brunei.

Working Location

Kuching, Sarawak