Regional Sales Manager

Cohu, Inc.; Malaysia; On-site; MYR 180,000 - 280,000; Full time

Job summary

Cohu Malaysia is seeking a Regional Sales Manager to drive regional sales targets and expand the customer base across Malaysia and nearby regions. You will coordinate with local sales, Global Account Managers, and product teams to understand customer needs, present the product roadmap, and deliver effective solutions.

The role requires a strong background in technical sales within the semiconductor space, willingness to travel, and the ability to build lasting customer relationships across

Qualifications

• Master’s or bachelor’s degree in Electrical, Electronics or Mechanical Engineering.
• At least 5 years of technical sales and/or capital equipment sales experiences.
• Willing to travel extensively within Malaysia and overseas.
• Knowledgeable in Semiconductor backend testing, market, and competitor’s solutions.

Responsibilities

• Achieve assigned sales targets and develop new accounts.
• Manage customers and locations in collaboration with field teams across sales, service, and product groups.
• Provide accounts and market analysis and timely feedback on market conditions and requirements.
• Consolidate and provide forecasts and sales activity reports to VP Asia Customer Group and Country Sales Manager.
• Visit prospective, new, and existing clients regularly to understand needs and identify sales opportunities.
• Coordinate customer visits with Engineering, Product Support, and Technical Support for discussions.
• Ensure the product roadmap and new developments are communicated to customers effectively.
• Follow up on all sales and projects through to final customer buy-off.
• Work with Field Service to ensure efficient after-sales service per policies.

Skills

Technical sales

Capital equipment sales

Customer relationship skills

Travel willingness

Semiconductor market knowledge

Education

Master’s or Bachelor’s degree in Electrical, Electronics or Mechanical Engineering

Job description

At Cohu Malaysia, we are committed to driving innovation and excellence in the semiconductor industry. Our mission is to create a dynamic and inclusive work environment where every team member feels a sense of belonging and has the opportunity to make a meaningful impact. By joining us, you will be part of a collaborative and forward-thinking workforce dedicated to shaping the future of technology.

Unleash your Potential

We are looking for a Regional Sales Manager to join our team.

Impact You Will Make:

• Ensure achievement of the assigned sales targets and develop new accounts.
• As the Regional Sales Manager, manage various customers and locations in collaboration with various field teams including but not limited to local sales, Global Account Managers, local field service/application as well as Cohu internal teams such as Engineering, Tech Support, Operations, Product teams
• Responsible to provide accounts and market analysis and regular feedback on market situation and new requirements in his covered accounts.
• Responsible to consolidate and provide regular accurate forecasts and sales activities reports to the VP Asia Customer Group and Country Sales Manager in timely manner.
• Visit prospective, new and existing clients regularly to understand their needs/requirements, access potential sales opportunities as well as build up rapport with customers of all levels.
• Arrange customer visits in collaboration with Engineering, Product Support, Technical Support, Business Development and/or other Technical and Field Support staff for technical and/or sales discussions
• Ensure company product roadmap and new developments are made known to customers effectively
• Responsible to ensure an efficient follow-up on all sales, projects and customer purchase orders till final customer buy-off.
• In collaboration with Field Service and Technical Support, ensure that efficient after-sales service are made within the established policies and instructions.

Our Ideal Candidate:

• Master’s or bachelor’s degree in Electrical, Electronics or Mechanical Engineering.
• At least 5 years of technical sales and/or capital equipment sales experiences.
• Willing to travel extensively and in short notice within Malaysia and overseas.
• Pleasant personality and ability to build strong bond with customers.
• Knowledgeable in Semiconductor backend testing, market, and competitor’s solutions.
• Prior sales experience and/or support experiences with Semiconductor manufacturers in Central and Southern part of Malaysia.
• Understand of various Cohu products and offerings are added advantage

Why Join Us?

At Cohu Malaysia, we offer a collaborative work environment that fosters growth, innovation, and a commitment to excellence. You'll have the opportunity to work with cutting-edge technology and make a significant impact on our products and processes.