Regional Marketing Manager, APAC

John Crane; Kuala Lumpur; On-site; MYR 120,000 - 200,000; Full time

Job summary

John Crane is seeking an experienced APAC Marketing Manager to develop, implement, and report on regional marketing programs that align with global objectives and commercial goals. You will lead channel marketing, manage events, train regions on brand deployment, and provide market insights to drive growth across APAC.

You will collaborate with Global Brand Managers, sales teams, and regional stakeholders to ensure cohesive execution of initiatives, delivering measurable business impact and

Qualifications

• Min 8 years’ Experience as a Marketing Manager.
• Strategic thinking and planning with ability to plan over 3-year time span.
• Event and seminar management experience.
• Excellent communication and stakeholder management skills.
• Cross-functional work in dynamic environment.
• Bachelor's degree in business/marketing.
• Proficiency in English communication and presentation skills.

Responsibilities

• Develop and execute regional marketing plans for APAC.
• Lead Channel Marketing with agents and distributors to maximize market impact.
• Ensure brand guidelines are followed and train regions on brand deployment.
• Create regional content including testimonials and case studies.
• Coordinate regional trade shows and customer events.
• Provide market intelligence and VOC insights to global Marketing.
• Support new product launches, site openings and M&A activities.
• Collaborate across Marcomms, Channel, Digital, Performance and Sales Enablement to ensure cohesive execution.

Skills

Strategic thinking

Event management

Stakeholder management

Cross-functional collaboration

English communication

Education

Bachelor's degree in business/marketing

Tools

SAP C4C CRM

Job description

John Crane, a business of Smiths Group, is a global leader in mission-critical flow control solutions for energy and process industries that enable efficient and sustainable operations. Our products include mechanical seals and systems, couplings, bearings, filtration systems, and predictive digital monitoring technologies.

We have a global network of more than 200 sites in over 50 countries and employ more than 6,000 people worldwide. We partner with our customers to help them keep their operations safe, reduce downtime, improve efficiency, and meet the latest environmental standards.

John Crane is part of Smiths Group. For over 170 years, Smiths has been pioneering progress by engineering for a better future. We serve millions of people every year, helping to create a safer, more efficient, productive, and better-connected world across four global markets: energy, security & defence, space & aerospace, and general industrial. Listed on the London Stock Exchange, Smiths employs approximately 16,000 colleagues in over 50 countries.

Job Description

Purpose of Role

This role is responsible for developing, implementing, managing, and reporting strategic marketing programs across the APAC region. It plays a critical role in driving regional growth by aligning marketing initiatives with commercial objectives, in close collaboration with the Regional Sales Directors and sales teams.

Key Activities

Develop and execute targeted, defined and measurable regional marketing plans that align with business objectives and drive growth

Lead the development and execution of Channel Marketing strategies, enabling agents and distributors to maximize market impact

Ensure local compliance with brand guidelines; Train regions and sites to ensure appropriate brand deployment.

Create regional content including customer testimonials and case studies that support the regional marketing plan

Coordinate and support approved regional trade shows and other customer events ensuring alignment with global marketing strategies and standards

Provide market intelligence from the regional perspective, including analysis and Voice of Customer input. Gather, synthesize, and provide market analysis and intelligence from the field to global Marketing

Participate in ad hoc requests for various initiatives, including new product launches, site openings and M&A activities, contributing marketing expertise and regional insights

Consolidate regional feedback, assess campaign performance and demand generation, and provide regional market insights back to global marketing

Key individual accountabilities

Lead the development, customization, and execution of John Crane’s marketing strategy for the APAC region, ensuring alignment with global objectives and local business priorities

Serve as the primary marketing contact for the APAC sales organization, reporting directly to the ‘Global Brand Manager’ and collaborating closely with the Regional Sales Directors and sales teams in both regions

Drive Channel Marketing initiatives by equipping agents and distributors with localized tools, campaigns, and strategic support to enhance partner engagement and performance

Provide strategic marketing direction for the region, supporting demand generation, new product launches, and vertical marketing initiatives to drive market share growth

Operate with a high level of autonomy, demonstrating strong cross-functional collaboration and the ability to influence both regional and global stakeholders

Develop and implement marketing programs tailored to the APAC region, ensuring consistency with global strategies and responsiveness to local business needs

Collaborate across Marcomms, Channel, Digital, Performance, and Sales Enablement to ensure cohesive execution of initiatives

Support global teams with localized content and work with strategic marketing and portfolio teams to identify regional portfolio gaps. Contribute to the development of white papers, case studies, and sales tools

Execute regional marketing campaigns and brand-building activities, including regional content development, tradeshows, technical seminars, lead management, and customer retention programs

Manage the application of brand strategy and design guidelines in the region. Collaborate with the Brand Identity and Events Manager to ensure consistent and compliant use of brand assets

Contribute to a collaborative and high-performing global marketing team, with the opportunity to shape regional strategy, influence global initiatives, and make a measurable impact on business growth

Qualifications

Min 8 years’ Experience as a Marketing Manager

Strong strategic thinking and planning skills with ability to plan over 3-year time span

Strong experience in event and seminar management

Excellent communication and stakeholder management skills

Ability to work cross-functionally in dynamic and flexible environment

Bachelor's degree ideally in business/marketing

Demonstrated track record of executing marketing plans, preferably in an industrial B2B environment, and be comfortable interfacing with internal/external

Must have a high degree of written and verbal communication and presentation skills in English

Must have the ability to work cross-functionally in a dynamic and flexible environment.

Proficiency in CRM tools (preferable SAP C4C) and lead management process

Additional Information

With colleagues stretching across the globe, we are proud of our diversity. To foster inclusivity, we run employee resource groups (ERGs) to provide a safe space for employees to connect and support each other. Our cross-business ERGs include Veterans, Pride Network, Black Employee Network, Women@Work Network, and Neurodiversity.

Across our company, we recognize excellence, culminating in the Smiths Excellence Awards, our annual celebration of the most extraordinary activities, people, and projects that best showcase our strengths and help drive our business forward. We announce these on our annual Smiths Day, a global celebration of Smiths around our network.

Join us for a great career with competitive compensation and benefits, while helping engineer a better future.

We believe that different perspectives and backgrounds are what make a company flourish. All qualified applicants will receive equal consideration for employment regardless of color, religion, gender, sexual orientation, gender identity, national origin, economic status, disability, or any other legally protected characteristics. We are proud to be an inclusive company with values grounded in equality and ethics, where we celebrate, support, and embrace diversity.