Regional Marketing Manager, APJ

DigiCert; Malaysia; On-site; MYR 120,000 - 180,000; Full time

Job summary

DigiCert is expanding its regional marketing leadership across South and South East Asia, including collaboration with Greater China teams. This role focuses on driving pipeline through field and partner marketing, ABM, and demand generation, leveraging global assets while adapting to local market needs.

The ideal candidate has extensive APAC marketing experience, strong collaboration with Sales, and the ability to translate global strategies into region-specific programs that deliver measurable

Qualifications

• 5+ years of field/partner marketing, demand generation experience.
• Experience delivering programs across APAC markets.
• Strong written and verbal English communication skills.

Responsibilities

• Own regional marketing strategy and execution for South & South East Asia.
• Develop integrated programs: field campaigns, partner marketing, ABM, digital campaigns.
• Collaborate with Sales to prioritize investments and drive pipeline.
• Localize global assets to reflect regional language and market dynamics.
• Manage end-to-end event planning, budgeting, and post-event follow-up.
• Partner with Sales to design ABM programs for enterprise accounts.
• Track performance, ROI, and optimize programs based on data.

Skills

Field marketing

Partner marketing

Demand generation

APAC markets

English proficiency

Education

Bachelor's degree in Marketing

Job description

Who we are

DigiCert is a global leader in intelligent trust. We protect the digital world by ensuring the security, privacy, and authenticity of every interaction. Our AI-powered DigiCert ONE platform unifies PKI, DNS, and certificate lifecycle management, to secure infrastructure, software, devices, messages, AI content and agents. Learn why more than 100,000 organizations, including 90% of the Fortune 500, choose DigiCert to stop today’s threats and prepare for a quantum-safe future at www.digicert.com

Job Summary

As DigiCert continues to expand across South and South East Asia, and also into the Greater China Region, we are seeking an experienced and motivated Regional Marketing Manager to drive pipeline growth across one of the company’s highest-growth regions.

This role will own the development and execution of regional marketing programs across South and South East Asia, working closely with Sales, Sales Engineering, Partners, and Global Marketing teams to accelerate pipeline and revenue growth. In addition, the role will collaborate closely with the Greater China marketing team to support selected regional initiatives, events, and partner programs.

The successful candidate will bring a strong combination of field marketing, partner marketing, and demand generation expertise, with the ability to adapt global strategies to local market needs while maintaining a sharp focus on business outcomes.

This is a highly visible role with significant ownership and the opportunity to shape go-to-market strategy across a diverse and dynamic region.

What You Will Do

Regional Marketing Strategy & Execution

• Own the regional marketing strategy and execution plan for South and South East Asia, aligning investments to pipeline, revenue, and strategic growth objectives.
• Develop and execute integrated marketing programs including field campaigns, executive events, partner marketing initiatives, account-based marketing (ABM), digital campaigns, and industry engagements.
• Partner with Sales leadership to identify growth opportunities and prioritize marketing investments that drive measurable business impact.
• Contribute local market insights and requirements to global and digital marketing programs to ensure regional relevance and effectiveness.
• Own end-to-end execution of regional marketing initiatives, including planning, budgeting, logistics, promotion, and post-event follow-up.

Partner & Field Marketing

• Develop and execute joint marketing plans with strategic alliance, channel, and distribution partners to drive awareness, engagement, and pipeline growth.
• Support partner-led demand generation initiatives across multiple Asian markets.
• Plan and execute executive-level programs including roundtables, customer forums, workshops, and industry events targeting enterprise and government decision-makers.
• Partner with Sales to design and execute account-based marketing programs targeting strategic enterprise accounts.

Sales & Cross-Functional Collaboration

• Serve as the primary marketing business partner to regional Sales and Sales Engineering leadership, and the local sales team.
• Work closely with Campaigns, Digital Marketing, Marketing Operations, Partner Marketing, and Product Marketing teams to maximize regional impact.
• Localize and tailor global assets, messaging, and campaigns to reflect regional language, culture, and market dynamics.
• Support selected Greater China marketing initiatives through event execution, partner engagement, content localization, and cross-regional program coordination.

Measurement & Optimization

• Track, measure, and report on marketing program performance, pipeline contribution, and ROI.
• Use data and insights to continuously optimize campaign effectiveness and marketing investment decisions.
• Maintain strong alignment between marketing activities and regional revenue objectives.

What you will have

• 5+ years of experience in field marketing, partner marketing, demand generation, or a combination of these disciplines.
• Proven experience developing and executing integrated marketing programs that drive pipeline and revenue growth.
• Experience marketing across multiple Asian markets, with an understanding of how buying behaviors, partner ecosystems, and cultural nuances differ across the region.
• Strong experience working closely with sales teams and aligning marketing investments to business outcomes.
• Experience managing executive events, customer engagement programs, and partner-led marketing initiatives.
• Excellent project management, stakeholder management, and relationship-building skills.
• Strong written and verbal communication skills in English.
• Fluent in Mandarin Chinese/Simplified Chinese for writing
• The ability to collaborate effectively with stakeholders, partners, and customers across Asia and Greater China.
• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Ability to travel up to 20% of the time.
• Data analysis skills for marketing purposes
• Strong sense of ownership, accountability, and bias for action.
• Collaborative team player who thrives in a fast-paced, matrixed environment.

Nice to have

• Demonstrated experience in using AI to optimize marketing programs.
• Experience in cybersecurity, SaaS, cloud, or enterprise software environments.
• Experience with account-based marketing (ABM) and enterprise sales motions.
• Exceptional writing, editing, and presentation skills.
• Experience supporting marketing programs across Greater China markets.
• Familiarity with marketing performance measurement, attribution, and pipeline reporting.

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