Regional Lead PM - Core Experience & Loyalty

GXBank; Selangor; On-site; MYR 240,000 - 380,000; Full time

Job summary

GXBank in Malaysia and GXS in Singapore seeks a Regional Lead Product Manager to own Core Experience and Loyalty across regional banking apps. You will shape end-to-end journeys, drive activation and cross-sell, and lead a cross-market team.

You will partner with engineering, design, data and marketing to deliver high-impact customer journeys, define roadmaps and ensure consistency across markets. This senior role requires strategic vision, strong analytical skills and experience in digital

Qualifications

• 7+ years of product management experience in consumer product, growth, engagement, marketplace, fintech or loyalty products
• Proven ability to lead ambiguous, cross-functional problem spaces and turn them into clear product strategy and execution
• Strong product judgment across customer experience, experimentation, engagement loops, incentives and long-term value creation
• Experience owning products that combine UX, platform capability, business logic and operational complexity
• Strong analytical skills and comfort using data to diagnose issues, size opportunities and evaluate results
• Excellent communication and stakeholder management skills, including experience working with senior leaders across functions and markets
• Ability to balance strategic thinking with hands-on execution detail
• Experience in digital banking, growth products, rewards, loyalty or adjacent financial services domains is strongly preferred

Responsibilities

• Define and drive the product strategy for Core Experience and Loyalty across GXS and GXB apps
• Act as the product custodian for the overall app experience and navigation across GXS and GXB, ensuring consistency, quality and usability across core customer journeys
• Own the end-to-end customer experience for discovery, personalization, rewards and engagement surfaces
• Lead the roadmap for homepage experience, profile sections, missions, loyalty mechanics, rewards-led engagement and contextual product discovery
• Own and improve horizontal journeys that cut across products, including login, authentication and other shared app experiences
• Identify the highest-impact customer and business problems across GXS and GXB, and translate them into clear product priorities
• Create scalable product patterns and platforms that can be reused across markets, products and partner surfaces
• Drive product decisions using customer insight, behavioral data, experimentation and commercial outcomes
• Partner closely with engineering, design and analytics to ship high-quality experiences with speed and rigor
• Influence cross-functional stakeholders across product, growth, marketing, operations and leadership to align on strategy, trade-offs and execution plans
• Build a strong operating rhythm across roadmap planning, prioritization, delivery, launch readiness and post-launch measurement

Skills

Product management

Cross-functional leadership

Data analysis

Stakeholder management

Digital banking

Loyalty products

Job description

GXBank in Malaysia and GXS in Singapore seeks a Regional Lead Product Manager to own Core Experience and Loyalty across regional banking apps. You will shape end-to-end journeys, drive activation and cross-sell, and lead a cross-market team.

You will partner with engineering, design, data and marketing to deliver high-impact customer journeys, define roadmaps and ensure consistency across markets. This senior role requires strategic vision, strong analytical skills and experience in digital