Regional Lead Product Manager, CoreX & Loyalty

GXBank; Selangor; On-site; MYR 240,000 - 380,000; Full time

Job summary

GXBank in Malaysia and GXS in Singapore seeks a Regional Lead Product Manager to own Core Experience and Loyalty across regional banking apps. You will shape end-to-end journeys, drive activation and cross-sell, and lead a cross-market team.

You will partner with engineering, design, data and marketing to deliver high-impact customer journeys, define roadmaps and ensure consistency across markets. This senior role requires strategic vision, strong analytical skills and experience in digital

Qualifications

• 7+ years of product management experience in consumer product, growth, engagement, marketplace, fintech or loyalty products
• Proven ability to lead ambiguous, cross-functional problem spaces and turn them into clear product strategy and execution
• Strong product judgment across customer experience, experimentation, engagement loops, incentives and long-term value creation
• Experience owning products that combine UX, platform capability, business logic and operational complexity
• Strong analytical skills and comfort using data to diagnose issues, size opportunities and evaluate results
• Excellent communication and stakeholder management skills, including experience working with senior leaders across functions and markets
• Ability to balance strategic thinking with hands-on execution detail
• Experience in digital banking, growth products, rewards, loyalty or adjacent financial services domains is strongly preferred

Responsibilities

• Define and drive the product strategy for Core Experience and Loyalty across GXS and GXB apps
• Act as the product custodian for the overall app experience and navigation across GXS and GXB, ensuring consistency, quality and usability across core customer journeys
• Own the end-to-end customer experience for discovery, personalization, rewards and engagement surfaces
• Lead the roadmap for homepage experience, profile sections, missions, loyalty mechanics, rewards-led engagement and contextual product discovery
• Own and improve horizontal journeys that cut across products, including login, authentication and other shared app experiences
• Identify the highest-impact customer and business problems across GXS and GXB, and translate them into clear product priorities
• Create scalable product patterns and platforms that can be reused across markets, products and partner surfaces
• Drive product decisions using customer insight, behavioral data, experimentation and commercial outcomes
• Partner closely with engineering, design and analytics to ship high-quality experiences with speed and rigor
• Influence cross-functional stakeholders across product, growth, marketing, operations and leadership to align on strategy, trade-offs and execution plans
• Build a strong operating rhythm across roadmap planning, prioritization, delivery, launch readiness and post-launch measurement

Skills

Product management

Cross-functional leadership

Data analysis

Stakeholder management

Digital banking

Loyalty products

Job description

Regional Lead Product Manager, CoreX & Loyalty

We are a growing regional digital bank group and are revolutionizing financial banking services across Southeast Asia. Our mission is to unlock big dreams and drive financial inclusion throughout the region. As a regional digital bank, we have the right foundation—data, technology, and trust—because we areBuilt With Heart.We believe that real impact starts with real people. If you're ready toOwn The Missionand help us shape the future of Digital banking, we invite you to join us.

About the role

We are looking for a Lead Product Manager to own Core Experience and Loyalty across our regional banking experiences at GXS in Singapore and GXBank in Malaysia.

This role sits in a domain that currently spans ownership of the core experiences of the apps, including app navigation, personalized discovery, rewards and engagement journeys across our banking apps. The related surfaces include homepage, profile sections, missions, rewards, loyalty, referral and cross-product experiences.

You will shape how customers discover value, engage repeatedly, and build lasting habits across the app experience. You will work across MY and SG markets and products to create simple, intelligent and high-impact user journeys that improve activation, engagement, retention and cross-sell outcomes.

You will also act as the custodian of the app experience, with responsibility for the quality and coherence of core journeys that cut across products. This includes ownership of app ratings, login journeys and cross-product experiences such as step-up authentication.

This is a lead PM role for someone who can operate strategically while still driving execution deeply with design, engineering, data, marketing and business stakeholders.

Responsibilities

Define and drive the product strategy for Core Experience and Loyalty across GXS and GXB apps

Act as the product custodian for the overall app experience and navigation across GXS and GXB, ensuring consistency, quality and usability across core customer journeys

Own the end-to-end customer experience for discovery, personalization, rewards, referral and engagement surfaces

Lead the roadmap for key areas such as homepage experience, profile sections, missions, loyalty mechanics, rewards-led engagement and contextual product discovery

Own and improve horizontal journeys that cut across products, including login, authentication and other shared app experiences

Identify the highest-impact customer and business problems across GXS and GXB, and translate them into clear product priorities

Create scalable product patterns and platforms that can be reused across markets, products and partner surfaces

Drive product decisions using customer insight, behavioral data, experimentation and commercial outcomes

Partner closely with engineering, design and analytics to ship high-quality experiences with speed and rigor

Influence cross-functional stakeholders across product, growth, marketing, operations and leadership to align on strategy, trade-offs and execution plans

Build a strong operating rhythm across roadmap planning, prioritization, delivery, launch readiness and post-launch measurement

Requirements

7+ years of product management experience, with meaningful time spent in consumer product, growth, engagement, marketplace, fintech or loyalty products

Proven ability to lead ambiguous, cross-functional problem spaces and turn them into clear product strategy and execution

Strong product judgment across customer experience, experimentation, engagement loops, incentives and long-term value creation

Experience owning products that combine UX, platform capability, business logic and operational complexity

Strong analytical skills and comfort using data to diagnose issues, size opportunities and evaluate results

Excellent communication and stakeholder management skills, including experience working with senior leaders across functions and markets

Ability to balance strategic thinking with hands-on execution detail

Experience in digital banking, growth products, rewards, loyalty or adjacent financial services domains is strongly preferred

Thinks in customer journeys, not isolated features

Understands how discovery, incentives and product value work together to drive engagement

Can simplify complexity across multiple teams, markets and product surfaces

Is comfortable making trade-offs between foundational platform work and near-term business impact

Raises the quality of thinking, execution and product craft across the team

Why join this role

This is an opportunity to shape some of the most visible and strategic customer experiences across our regional banking products. You will define how customers discover, engage with and return to our products, while building the foundations for a more personalized and rewarding banking experience at scale.

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Licensed and regulated by Bank Negara Malaysia (BNM)

As the first of the five digital bank licence applicants to receive the approval to commence operations from the BNM, we have an opportunity to build a bank that changes the game.