Regional Head, Digital Channels & Performance Marketing

CIMB; Kuala Lumpur; On-site; MYR 100,000 - 190,000; Full time

Job summary

CIMB is seeking a senior digital communications leader to oversee development, implementation and maintenance of digital channels in line with Group objectives. The role focuses on web presence, social platforms, search, domains, and analytics, coordinating with stakeholders across the region to deliver cohesive digital programmes and strong customer experiences.

You will supervise a regional team, drive crisis communications, and ensure compliance with CIMB policies while advancing digital

Responsibilities

• Develop and maintain digital communications programmes and guidelines for the Bank.
• Drive content strategy for online communications across website, social media, and intranet.
• Gather content and confirm designs and specifications with stakeholders for digital channels.
• Coordinate with design and project teams to ensure timely, fully functioning websites.
• Evaluate end-to-end customer experience across multiple digital channels and touchpoints.
• Manage social media sentiment and crisis communications strategy.
• Lead deployment plans to revamp the Bank's websites where needed.
• Improve online presence through search engine marketing and SEO to rank higher in results.
• Provide governance and support across region for all online digital communication activities.
• Manage Group Brand & Marketing COE and collaborate with regional counterparts.

Job description

CIMB is seeking a senior digital communications leader to oversee development, implementation and maintenance of digital channels in line with Group objectives. The role focuses on web presence, social platforms, search, domains, and analytics, coordinating with stakeholders across the region to deliver cohesive digital programmes and strong customer experiences.

You will supervise a regional team, drive crisis communications, and ensure compliance with CIMB policies while advancing digital