Regional Head, Digital Channels & Performance Marketing

CIMB Bank Berhad; Kuala Lumpur; On-site; MYR 320,000 - 520,000; Full time

Job summary

CIMB Bank Berhad, a leading Malaysian financial services group, seeks a Regional Head for GBM - Digital Channels & Performance Marketing to steer digital communication strategy across the region. You will lead initiatives spanning web presence, social platforms, search and analytics, ensuring alignment with Group objectives.

Responsibilities include governance of digital programmes, stakeholder collaboration on designs, overseeing timely website deployments, and enhancing customer experiences

Responsibilities

• Oversee development, implementation and maintenance of digital communication channels, strategy, initiatives such as web presence, social media platforms, search, domains and analytics in line with Group objectives.
• Develop, implement and maintain digital communications programmes, activities and guidelines for the Bank
• Drive and provide content guideline and strategy for online communication to achieve Group's overall business objectives, channelled through website, social media platforms, and the intranet
• Work closely with stakeholders to confirm on designs and functional specifications as well as to gather content that is detailed and relevant for digital channels
• Coordinate with design and project team to ensure all timelines are met and the website is fully functioning
• Supervise evaluation of end-to-end customer experience across multiple digital social channels and customer touch points
• Manage negative sentiments on Social Media and identify Social Media strategy on crisis communication
• Lead and participate as the working committee to discuss and coordinate the deployment plans to revamp Bank's websites where necessary
• Manage and enhance the online presence of the bank through search engine marketing and search engine optimisation
• Provide advisory, governance and support across region for all online digital communication activities
• Lead an effective and cohesive regional team that operates seamlessly across borders
• Coach and assist development of new team members, identifying training needs
• Identify, allocate and organise resource requirements for the department, including people development
• Ensure compliance with regulatory requirements, CIMB policies & procedures, guidelines and the Department's policies and procedures regionally

Job description

CIMB Bank Berhad, a leading Malaysian financial services group, seeks a Regional Head for GBM - Digital Channels & Performance Marketing to steer digital communication strategy across the region. You will lead initiatives spanning web presence, social platforms, search and analytics, ensuring alignment with Group objectives.

Responsibilities include governance of digital programmes, stakeholder collaboration on designs, overseeing timely website deployments, and enhancing customer experiences