Regional Growth Data Analyst - Activation & Retention

ZUS COFFEE; Kuala Kubu Bharu; On-site; MYR 90,000 - 140,000; Full time

Job summary

The Regional User Growth Analyst at ZUS COFFEE sits under the Regional Growth team, acting as the analytic backbone for understanding user behaviour and lifecycle performance at scale.

You will provide strategic analytical support to CRM, Loyalty, Performance Marketing, and Regional Growth teams by identifying behavioural patterns, diagnosing funnel issues, and uncovering market-specific drivers of activation, engagement, and retention.

Responsibilities

• Sits under Regional Growth team; analyzes user behaviour and lifecycle performance at scale.
• Provides analytical support to CRM, Loyalty, Performance Marketing, and Regional Growth teams.
• Identifies behavioural patterns, diagnoses funnel inefficiencies, and uncovers market-specific drivers of activation, engagement and retention.

Job description

The Regional User Growth Analyst at ZUS COFFEE sits under the Regional Growth team, acting as the analytic backbone for understanding user behaviour and lifecycle performance at scale.

You will provide strategic analytical support to CRM, Loyalty, Performance Marketing, and Regional Growth teams by identifying behavioural patterns, diagnosing funnel issues, and uncovering market-specific drivers of activation, engagement, and retention.