Regional E-Commerce Brand Manager (Remote)

SC Johnson GmbH; Kuala Lumpur; Hybrid; MYR 120,000 - 180,000; Full time

Benefits offered by this job

Ongoing training

Employee events

Family-owned company

Sustainability focus

Job summary

SC Johnson GmbH is seeking a Regional Ecommerce Marketing Associate Manager to develop and execute brand strategies that boost online presence, awareness, and customer engagement across major ecommerce platforms. The role collaborates with internal teams to ensure cohesive brand identity and effective digital campaigns.

The position requires at least 4 years in ecommerce marketing within FMCG or agencies, a strong analytics mindset, and the ability to manage campaigns, content, and partnerships.

Qualifications

• Bachelor’s in Business, Marketing or related field.
• Minimum 4 years of ecommerce marketing experience in FMCG, agencies or ecommerce platforms.
• Proven track record in digital marketing and shopping campaigns.
• Strong understanding of GMV, ROAS, conversion and traffic metrics; data-driven.

Responsibilities

• Manage Digital Marketing Agencies: Oversee digital marketing agencies to execute online advertising campaigns (including Onsite Ads, CPAS, etc.), optimize search strategies, and track KPIs.
• Brand Strategy: Develop and implement a comprehensive brand strategy and messaging in ecommerce platforms such as Shopee, TikTok, and Lazada, that aligns with the brand's goals and values.
• Content Creation: Create and manage content that reflects the brand's voice, tone, and style, including blogs, social media posts, videos, and more.
• Social Media Management: Work with e-commerce customer Marketeers to engage with and manage audiences on social media platforms to build brand awareness and loyalty.
• Campaign Management: Plan and execute brand-focused FOCO campaigns to enhance brand’s reach and engagement during ecommerce shopping festivals.
• Affiliate Partnerships: Collaborate with Key Opinion Leaders, Key Opinion Sellers and Key Opinion Consumers to expand reach and enhance brand credibility.
• Analytics and Reporting: Measure the impact of brand-focused FOCO campaigns and activities through analytics and make data-driven adjustments to improve effectiveness.
• Market Share Analysis: Work with sales managers and ecommerce customer marketeers to analyze sales and market share data to identify trends, monitor product performance, and make informed, data-driven decisions to stay ahead of competition.

Skills

Ecommerce marketing

Digital marketing

Shopping campaigns

Data analytics

Education

Bachelor’s degree

Job description

SC Johnson GmbH is seeking a Regional Ecommerce Marketing Associate Manager to develop and execute brand strategies that boost online presence, awareness, and customer engagement across major ecommerce platforms. The role collaborates with internal teams to ensure cohesive brand identity and effective digital campaigns.

The position requires at least 4 years in ecommerce marketing within FMCG or agencies, a strong analytics mindset, and the ability to manage campaigns, content, and partnerships.