Regional Campaign Marketing Lead

British Council; Kuala Lumpur; On-site; MYR 110,000 - 190,000; Part time

Benefits offered by this job

Disability Confident Employer

Job summary

British Council is seeking a Regional Campaigns Marketing Manager to develop and adapt marketing campaigns across languages and regions. You will collaborate with regional teams to drive engagement and commercial growth, ensuring campaigns are on brand and optimised for search and user experience.

The role requires experience in performance marketing, campaign optimisation and stakeholder engagement, with a marketing or business degree and English proficiency.

Qualifications

• Degree or professional qualification in marketing, communications or business, or demonstrable equivalent experience.
• Postgraduate degree in a relevant field, e.g., marketing and communications or business studies, or demonstrable equivalent experience.
• English proficiency required.

Responsibilities

• Develop marketing campaigns for regional and cluster teams to drive engagement, traffic and leads.
• Localise campaigns for regional and cultural relevance with Brand Management.
• Create campaign packs for regional teams and share for execution.
• Test campaigns and iterate based on data and insights.
• Ensure campaigns are on-brand, SEO/SEM friendly and optimised for user experience.

Skills

Campaign management

Performance marketing

SEO/SEM

Email marketing

Social media

Stakeholder management

Campaign optimisation

Education

Bachelor’s degree in marketing/related field

Postgraduate degree in marketing/communications or business

Tools

Campaign analytics tools

SEO/SEM platforms

Job description

British Council is seeking a Regional Campaigns Marketing Manager to develop and adapt marketing campaigns across languages and regions. You will collaborate with regional teams to drive engagement and commercial growth, ensuring campaigns are on brand and optimised for search and user experience.

The role requires experience in performance marketing, campaign optimisation and stakeholder engagement, with a marketing or business degree and English proficiency.