Digital Marketing Campaign Lead (Regional)

HTK; Kuala Lumpur; On-site; MYR 67,000 - 112,000; Full time

Job summary

HTK is seeking a Senior Executive, Digital Marketing to lead regional campaigns and optimise performance across platforms such as Google Ads and social media. The role focuses on data-driven decision making, cross-functional collaboration, and delivering against business outcomes.

The candidate will manage end-to-end campaigns, develop compelling ad content, and present regular performance reviews to stakeholders, while coordinating with local teams to align strategies with market needs.

Qualifications

• Bachelor's Degree in Marketing, Business or its equivalent.
• Minimum 3 years of work experience with digital marketing, with advertising campaign operations, management & optimisation capability
• Strong organisational and communication skills.
• Strong analytical and problem-solving skills.
• Positive attitude to work, meticulous and attentive to detail
• Collaborative team player who has the business objectives in mind and constantly works toward them
• Ability to work under deadlines and manage multiple ongoing projects on time

Responsibilities

• Lead day-to-day optimisation and operational management of digital marketing campaigns across the region to ensure campaign delivery, performance alignment, and achievement of planned business outcomes
• Own, plan, execute, and manage end-to-end campaigns across social media, Google Marketing Suite and other advertising platforms.
• Oversee the development and quality assurance of ad copies, captions, and descriptions for multiple advertising formats and channels
• Provide strategic and data-driven recommendations on campaign planning and optimisation, leveraging internal performance data and insights where applicable
• Partner closely with local marketing stakeholders across markets to formulate and implement acquisition and engagement strategies aligned with business objectives
• Support in other projects and ad-hoc duties assigned by the Head of Digital Marketing GSEA
• Lead the preparation and presentation of campaign performance reports and business reviews for management and key stakeholders on a regular basis

Skills

Campaign management

Data analysis

Cross-functional collaboration

Digital marketing strategy

Education

Bachelor's Degree in Marketing or related field

Tools

Google Ads

Facebook Ads

Google Analytics

Google Marketing Platform

Job description

HTK is seeking a Senior Executive, Digital Marketing to lead regional campaigns and optimise performance across platforms such as Google Ads and social media. The role focuses on data-driven decision making, cross-functional collaboration, and delivering against business outcomes.

The candidate will manage end-to-end campaigns, develop compelling ad content, and present regular performance reviews to stakeholders, while coordinating with local teams to align strategies with market needs.