QSR Assistant Manager (PrimaBaguz)

Johnsonville, LLC.; Malaysia; On-site; MYR 120,000 - 240,000; Full time

Job summary

PrimaBaguz, a Malaysian halal meat manufacturer, is seeking a senior sales account manager to grow QSR partnerships and execute JBPs, with a focus on delivering sales, revenue, and profitability. You will collaborate across functions to tailor solutions for QSR customers and drive new product initiatives.

The role requires 6–8 years in FMCG sales/account management, strong negotiation, and a Bachelor’s degree; willingness to travel and work flexible hours is expected.

Qualifications

• 6–8 years of sales or account management experience in FMCG or food industry, with at least 3 years in QSR channel.
• Proven success in building partnerships with major QSR customers.
• Bachelor’s Degree in Business, Marketing, or related field.

Responsibilities

• Manage day-to-day relationships with assigned QSR customers.
• Develop and execute joint business plans (JBP) with QSR partners.
• Provide innovation and insights to QSR partners.
• Negotiate pricing, contracts, and promotional deals.
• Drive implementation of new product launches and menu innovations.
• Ensure timely resolution of customer issues and service excellence.

Skills

Key Account Management (QSR focus)

Negotiation skills

Analytical & Reporting

Communication & Presentations

Education

Bachelor's Degree in Business/Marketing or related field

Job description

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PrimaBaguz, established in 1987, is a Malaysian manufacturer renowned for its high-quality halal meat products consisting of frankfurters & sausages, cold-cuts, gourmet soups and sauces, meatballs and patties. Since 2020, it has been part of Johnsonville, a leading processed meat company from Wisconsin, USA. This acquisition strengthens Johnsonville’s foothold in Southeast Asia and enables access to global foodservice clients such as quick-service restaurants and HORECA services. Johnsonville aims to utilize PrimaBaguz’s halal expertise to expand into growing markets in Asia and the Middle East.

At PrimaBaguz, we believe our people are the core of everything we do. We create an environment where our members can learn and grow using our business as a platform to develop talent.

Position Overview

The role is responsible for managing and growing business with key Quick Service Restaurant (QSR) customers. This role focuses on account management, business development, and execution of channel strategies to deliver sales, revenue, and profitability targets. The Manager will also support the development of new products and solutions tailored to QSR partners through close collaboration with cross-functional teams.

Responsibilities

Account & Customer Management

• Manage day-to-day relationships with assigned QSR customers.
• Develop and execute joint business plans (JBP) with QSR partners.
• Provide innovation and insights to QSR partners.
• Negotiate pricing, contracts, and promotional deals.
• Drive implementation of new product launches and menu innovations.
• Ensure timely resolution of customer issues and service excellence.

Business Development

• Identify and pursue new opportunities within the QSR channel.
• Work with Marketing and R&D to develop customized solutions for QSR customers.
• Track market trends, competitor activities, and customer insights to recommend actions.
• Deliver sales, revenue, and margin targets for assigned accounts.
• Manage trade spend effectively to maximize ROI.
• Provide accurate sales forecasts and performance reporting.

Cross-Functional Collaboration

• Work closely with Marketing, Supply Chain, and R&D to meet customer needs.
• Partner with Operations to ensure seamless execution of supply and delivery.

Education

Bachelor’s Degree in Business, Marketing, or related field.

Experience

• 6–8 years of sales or account management experience in FMCG or food industry, with at least 3 years in QSR channel.
• Proven success in building partnerships with major QSR customers.

Skills

• Key Account Management (QSR focus)
• Strong customer management and negotiation skills
• Analytical & Reporting Skills
• Strong communication and presentation skills

Other Requirements

Willingness to travel and work flexible hours.

Benefits and Compensation

Applicants must be eligible to work in the country where this job is located, without requiring sponsorship now or in the future.

PrimaBaguz is committed to a respectful, diverse and inclusive workplace where equal opportunity is fostered throughout the organization. We do not discriminate and practice merit-based hiring practices, evaluating each candidate based on their skills, experience and fit for the role.

At PrimaBaguz, we are more than just a workplace. We are a team that grows together.

As a proudly Malaysian halal food manufacturer with global connections, we are on a journey of growth and innovation.

We are committed to creating a strong and positive culture focused on our people and their development.

PrimaBaguz established in 1987 is a Manufacturer of Premium Quality Halal Frozen Meat and Non-Meat Based Products. We have a wide range of products you can choose from Sausages/ Cold Cuts/ Soups & Sauces/ Patties/ Pizza Toppings.