Position Title: Public Relations (PR) Executive
Department: Marketing (PR)
Location: HQ – 1Powerhouse, Petaling Jaya
Job Summary:
Responsible for developing, implementing, and evaluating brand awareness and growth for products through digital & traditional PR
Job Descriptions:
- Assist in planning, developing, implementing, and managing our public relations strategies to develop a robust, and favorable image of the company’s brand and products.
- Monitor public relations visibility in the market, analyze data to inform decisions, optimize plans and programs.
- Creating good press releases related to product key selling point and other positioning messages that provide coverage matches in the product lifecycle stages and support business objectives.
- Proactive with the ability to pitch timely stories, interactions and engagements based on industry trends, new products, and innovations.
- Building long‑term relationships with key tech media, journalists, influencers
- Craft and edit a range of collaterals, from press releases to marketing collaterals to social postings.
- Develop and implement product public relations to achieve maximum visibility across different media platforms, including newspapers, magazines, journals, broadcasts, newswires, social media sites and blogs.
- Working closely with the broader marketing team and external agencies to drive the public relations efforts.
Job Requirements:
- Must possess at least Diploma/ Bachelor’s Degree in Marketing, Business Administration or equivalent
- Required minimum 3-5 years working experience in public relations and communication or in a similar role.
- Prior experience in Telecommunication or Consumer Electronics industry is preferred.
- Passionate about mobile phone industry, familiar with the current market trend
- A demonstrated ability to create results-driven Public Relation and communications content that aligns with business objectives.
- Ability to work collaboratively with various stakeholders and thrive in a fast-paced and dynamic environment.
- Strong writing and content generation skill
- Outstanding communication skills – both written and oral, with the ability to communicate with, and adapt to, different communication styles at all levels.