PSP Associate (Donor Development)

unhcr; Kuala Lumpur; In loco; MYR 60.000 - 90.000; Tempo pieno

Descrizione del lavoro

UNHCR in Kuala Lumpur, Malaysia invites applications for the Individual Giving (IG) Donor role within the Private Sector Partnerships Service. You will craft personalized donor communications to deepen engagement and lifetime value while coordinating with the PSP IG Officer and cross-functional teams.

The role emphasizes building a strong donor journey across online and offline channels, tracking donor metrics, and reporting to management to drive annual targets in donor income.

Competenze

• Experience in donor communications or fundraising is advantageous.
• Strong written and verbal communication skills.

Mansioni

• Develop personalized communications to IG donors to increase loyalty and income.
• Identify IG donor segments and craft engagement plans and pipelines to upgrade donors.
• Collaborate with PSP and IG teams to optimize donor programs and campaigns.
• Manage donor data with accuracy and ensure data integrity in the CRM.

Descrizione del lavoro

Deadline for Applications

October 18, 2026

Hardship Level (not applicable for home-based)
A (least hardship)
Family Type (not applicable for home-based)

Family

Staff Member / Affiliate Type

UNOPS LICA6

Target Start Date

2026-11-01

Terms of Reference

1. General Background

The United Nations High Commissioner for Refugees (UNHCR) is mandated to lead and coordinate international action to protect and assist refugees and other persons of concern (POC).

Private Sector Partnerships Service (PSP) sits within UNHCR's Division of External Relations (DER) and is responsible for mobilizing resources from the private sector for refugees. UNHCR has developed a Private Sector Fundraising Strategy focusing on both Individual Giving and Private Sector Partnerships, identifying priority fundraising markets and regions.

Individual Giving (IG) is targeted at the general public to secure the support of individuals through regular, unrestricted donations, cash appeals and legacies. The aim is to generate both monthly and one-time donations from individuals using various channels and methods including direct mail, face-to-face fundraising, telemarketing, digital fundraising, DRTV and emergency fundraising, with focus on strong donor loyalty and lifetime value.

The purpose is to maximize the donor base from the individual giving (IG) for UNHCR, those with the ability to provide donations of between $1 to $10.000 (depending on local market conditions, as well as scope of responsibility) per year to UNHCR.

Functionally guided by the Associate PSP IG Officer in the Donor Care and Development Team, this position will focus on developing relevant, engaging and personalized communications to key groups of UNHCR donors to increase loyalty and grow income.

All UNHCR staff members are accountable to perform their duties as reflected in their job description. They do so within their delegated authorities, in line with the regulatory framework of UNHCR which includes the UN Charter, UN Staff Regulations and Rules, UNHCR Policies and Administrative Instructions as well as relevant accountability frameworks. In addition, staff members are required to discharge their responsibilities in a manner consistent with the core, functional, cross-functional and managerial competencies and UNHCR's core values of professionalism, integrity and respect for diversity.

2. Purpose and Scope of Assignment

1.Individual-Giving Donors

The Individual-Giving Donor (IG) segment is one important pillar for the income and donor development channel in PSP. This role is crucial in cultivating a personalized journey and experience for individual giving donor who contribute a dedicated amount to the organization annually. The successful candidate is responsible to identify, engage and build stewardship with the IG segment. This will help to enhance the donor's lifetime value and support PSP's efforts towards a long-term income growth.

Key responsibilities:

• Work closely with the PSP Officer and Associate PSP IG Officer in the creation of annual plans for the IG program, to increase revenue and donor's lifetime value.
• Identify the IG segment within the individual-giving donors and plan on their migration through a proper pipeline program to systematically further upgrade those with potential to the Middle-Value Donor programme.
• Collaborate with IG and Middle Donor colleagues to ensure movement of donors between IG and Middle Donor programmes is strategic in maximising total donor income and executed effectively.
• Cultivate the IG segment through building and maintaining a strong relationship with personalized communications through online and offline channels (including but not limited to direct mailers and events, and emails, telemarketing and Whatsapp).
• Work closely with cross-functional teams to plan for programs tailored to the IG segment. Act as the focal point of communication for this segment.
• Monitor and analyze IG giving trends, with regular reporting and recommendations to the management team. This includes working closely with the Database and CRM focal point.
• Ensure accurate and timely recording of donor information in the database, adhering to data integrity standards.
• Track key performing indicators and key metrics of the IG segment, ensuring income from IG segment is delivered according to the annual plan target.
• Perform other duties as required.

2. Telemarketing

Key responsibilities:

• As the focal point of communication for the IG segment, the role will be required to carry out mobile communications (Telemarketing, WhatsApp) with the selected segment when necessary.
• Carry out daily coordination and communication with suppliers that support the donor development program via telemarketing channel.
• Provide relevant scripts and deliver required training to telemarketing suppliers so that campaign ROIs are achieved.
• Monitor and evaluate supplier's performance to improve on future campaigns.
• Work closely with the suppli