PSP Associate (Donor Development)

UNHCR - United Nations High Commissioner for Refugees; Kuala Lumpur; On-site; MYR 60,000 - 90,000; Full time

Job summary

UNHCR - United Nations High Commissioner for Refugees in Malaysia seeks a dedicated private sector fundraising professional to manage individual-giving donors, oversee telemarketing campaigns, and drive donor retention. The role focuses on developing personalized donor communications and coordinating with suppliers.

The successful candidate will work with cross-functional teams to implement annual plans, monitor performance, and ensure accurate donor data management.

Qualifications

• Completion of secondary education, preferably with a bachelor’s degree, in Marketing, Communications, Journalism, Social Science or other related fields.
• Minimum 3 years working experience with high school diploma, or 2 years working experience with Bachelor’s degree, or Graduate/Master’s Degree as a marketing/customer/fundraising specialist.
• Strong copywriting, editing and copy evaluation skills to help draft donor retention communication materials.
• Proficiency in written and spoken English and Bahasa Malaysia. Other additional languages will be an added advantage.

Responsibilities

• Identify, engage and build stewardship with the IG segment to increase donor loyalty and income.
• Create annual plans for the IG program to raise revenue and donor lifetime value.
• Coordinate telemarketing and direct marketing efforts with suppliers and internal teams.
• Monitor donor campaigns, analyze donor data, and report progress to PSP Malaysia stakeholders.

Skills

Copywriting

Editing

Donor communications

Analytical skills

MS Office

Education

Bachelor’s degree in Marketing/Communications/Journalism/Social Science

Tools

MS Office

CRM systems

Job description

Deadline for Applications October 18, 2026

Hardship Level (not applicable for home-based) A (least hardship) Family Type (not applicable for home-based) Family Staff Member / Affiliate Type UNOPS LICA6 Target Start Date 2026-11-01

Terms of Reference 1. General Background

The United Nations High Commissioner for Refugees (UNHCR) is mandated to lead and coordinate international action to protect and assist refugees and other persons of concern (POC). Private Sector Partnerships Service (PSP) sits within UNHCR's Division of External Relations (DER) and is responsible for mobilizing resources from the private sector for refugees. UNHCR has developed a Private Sector Fundraising Strategy focusing on both Individual Giving and Private Sector Partnerships, identifying priority fundraising markets and regions. Individual Giving (IG) is targeted at the general public to secure the support of individuals through regular, unrestricted donations, cash appeals and legacies. The aim is to generate both monthly and one-time donations from individuals using various channels and methods including direct mail, face-to-face fundraising, telemarketing, digital fundraising, DRTV and emergency fundraising, with focus on strong donor loyalty and lifetime value. The purpose is to maximize the donor base from the individual giving (IG) for UNHCR, those with the ability to provide donations of between $1 to $10.000 (depending on local market conditions, as well as scope of responsibility) per year to UNHCR. Functionally guided by the Associate PSP IG Officer in the Donor Care and Development Team, this position will focus on developing relevant, engaging and personalized communications to key groups of UNHCR donors to increase loyalty and grow income. All UNHCR staff members are accountable to perform their duties as reflected in their job description. They do so within their delegated authorities, in line with the regulatory framework of UNHCR which includes the UN Charter, UN Staff Regulations and Rules, UNHCR Policies and Administrative Instructions as well as relevant accountability frameworks. In addition, staff members are required to discharge their responsibilities in a manner consistent with the core, functional, cross-functional and managerial competencies and UNHCR’s core values of professionalism, integrity and respect for diversity.

2. Purpose and Scope of Assignment

1. Individual-Giving Donors

The Individual-Giving Donor (IG) segment is one important pillar for the income and donor development channel in PSP. This role is crucial in cultivating a personalized journey and experience for individual giving donor who contribute a dedicated amount to the organization annually. The successful candidate is responsible to identify, engage and build stewardship with the IG segment. This will help to enhance the donor’s lifetime value and support PSP’s efforts towards a long-term income growth.

• Work closely with the PSP Officer and Associate PSP IG Officer in the creation of annual plans for the IG program, to increase revenue and donor’s lifetime value.
• Identify the IG segment within the individual-giving donors and plan on their migration through a proper pipeline program to systematically further upgrade those with potential to the Middle-Value Donor programme.
• Collaborate with IG and Middle Donor colleagues to ensure movement of donors between IG and Middle Donor programmes is strategic in maximising total donor income and executed effectively.
• Cultivate the IG segment through building and maintaining a strong relationship with personalized communications through online and offline channels (including but not limited to direct mailers and events, and emails, telemarketing and Whatsapp).
• Work closely with cross-functional teams to plan for programs tailored to the IG segment. Act as the focal point of communication for this segment.
• Monitor and analyze IG giving trends, with regular reporting and recommendations to the management team. This includes working closely with the Database and CRM focal point.
• Ensure accurate and timely recording of donor information in the database, adhering to data integrity standards.
• Track key performing indicators and key metrics of the IG segment, ensuring income from IG segment is delivered according to the annual plan target.
• Perform other duties as required.

2. Telemarketing

• As the focal point of communication for the IG segment, the role will be required to carry out mobile communications (Telemarketing, WhatsApp) with the selected segment when necessary.
• Carry out daily coordination and communication with suppliers that support the donor development program via telemarketing channel.
• Provide relevant scripts and deliver required training to telemarketing suppliers so that campaign ROIs are achieved.
• Monitor and evaluate supplier’s performance to improve on future campaigns.
• Work closely with the supplier on campaign reporting and analysis of donor development activities under this channel.
• Perform other duties are required.

3. Monitoring and Progress Controls

Clear description of measurable outputs, milestones, key performance indicators and/or reporting requirements which will enable performance monitoring

• Timely execution of donor projects, ensuring that communications planned reach selected segments on time and as defined in the annual plan.
• Key performing indicators and metrics defined for the donor segment campaigns are measured, analyzed and reported timely and accurately to PSP Malaysia stakeholders.
• Work closely with the PSP Officer and Associate PSP IG Officer (Donor Care & Development) towards achieving annual plan target income.

4. Qualifications and Experience

a. Education

• Completion of secondary education, preferably with a bachelor’s degree, in Marketing, Communications, Journalism, Social Science or other related fields.

b. Work Experience

• Minimum 3 years working experience with high school diploma, or 2 years working experience with Bachelor’s degree, or Graduate/Master’s Degree as a marketing/customer/fundraising specialist.
• Minimum 3 years of professional experience in fundraising, customer development or telemarketing.
• Proven experience in fundraising is an added advantage.

c. Key Competencies

• Technical knowledge of how to carry out private sector fundraising or business to consumer, donor/customer retention and development.
• Strong copywriting, editing and copy evaluation skills to help draft donor retention communication materials.
• Competent in translating online and offline communication materials.
• Ability to conduct research and identify relevant content for donor/customer engagement communication materials.
• Strong communication and interpersonal skills.
• Proficient in written and spoken English and Bahasa Malaysia. Other additional languages will be an added advantage.
• Customer service oriented and strong problem-solving skills.
• Analytical competencies.
• Attention to details, high accuracy and result oriented.
• Able to work independently and collaboratively in a fast-paced environment.
• Proficiency in MS Office.
• Experience working with direct marketing, telemarketing and email channels in fundraising, customer retention or direct marketing industry (desirable).
• Experience in training fundraising or sales representative in telemarketing agencies (desirable).
• Experience in coordinating day-to-day work of suppliers (desirable).

Standard Job Description Required Languages , , Desired Languages , , Additional Qualifications Skills Education Certifications Work Experience Other information

This position doesn't require a functional clearance Remote No

For external applicants

We would like to call your attention on the eligibility of International Professional (P) category: According to our Recruitment and Assignments Policy, P staff members will not normally serve in the country of their nationality, and the first regular appointment in the P category must be outside the staff member's country of nationality. In practical terms this means that you are not eligible to apply for International Professional vacancies advertised in the country where you are national of. In case of technical difficulties when applying, external applicants (not current UNHCR workforce members) can write to [e-mail].

For former UNHCR Colleagues

Former UNHCR employees who are on mandatory break-in service or have separated from UNHCR after 1 October 2022 should create an account through this platform. Once you fill in your basic personal information (employee ID, birth date, name, email address), Workday will identify you as prior personnel and merge your employee account with your external applicant account.

The UNHCR workforce consists of many diverse nationalities, cultures, languages and opinions. UNHCR seeks to sustain and strengthen this diversity to ensure equal opportunities as well as an inclusive working environment for its entire workforce.

Applications are encouraged from all qualified candidates without distinction on grounds of race, colour, sex, national origin, age, religion, disability, sexual orientation and gender identity.

UNHCR, the UN Refugee Agency, takes the lead in protecting people forced to flee wars and persecution around the world, providing life-saving aid including shelter, food and water to ensure their basic safety, rights and dignity. With 18,879 women and men working in 137 countries, we work tirelessly to make a difference in the lives of 89.3 million forcibly displaced people worldwide. Our dedicated and professional staff work around the clock in roles including legal protection, community services, public affairs, health and more. Despite the challenges they can face, our staff are proud to work for UNHCR and determined to make a positive impact.

Why a career with UNHCR?

Our dedicated staff work to protect and assist people fleeing conflict and persecution at a time when global forced displacement is at a record high. Our colleagues bring a wide range of specialized skills, including expertise in legal protection, administration, community services, public affairs, health and other disciplines.

Disability inclusion

If you are a person with a disability and you expect you may face challenges during the recruitment process, you can indicate it in your application form. There are options to select any health conditions you may have and outline any necessary adjustments related to disabilities during the recruitment phases. Providing this information is optional. It will be treated as strictly confidential and used only for the purpose of finding out how to better assist you during the recruitment process. Adjustments for candidates with disabilities will be provided as best as possible and as needed upon request. All candidates will be assessed based on meeting the requirements for each vacancy in relation to experience, skills, and education.