Programmatic Ads Lead

Bitsmedia; Kuala Lumpur; Remote; MYR 180,000 - 320,000; Full time

Job summary

Bitsmedia is seeking an experienced Programmatic Ads Lead to own the ad revenue P&L for a high-traffic digital platform. You will steer monetization architecture, spearhead native ad integration, and balance revenue with a premium user experience.

You will partner with Product, Engineering and Data teams, manage a small programmatic execution team, and drive the Prebid ecosystem to scale ad monetization globally.

Qualifications

• 5+ years of hands-on experience in ad monetization on digital platforms.

Responsibilities

• P&L ownership of ad revenue for a high-traffic platform.
• Lead and mentor a small programmatic execution team.
• Oversee GAM/AdMob stack and ad mediation/Waterfalls.
• Drive native ad formats, in-app bidding and Prebid expansion.
• Collaborate with Product/Engineering/Data to align monetization and user experience.

Skills

Ad monetization

GAM / AdMob

Prebid

Waterfall management

In-app bidding

Hybrid monetization models

Data-driven decision making

BI tools (Tableau/Looker)

Education

Bachelor’s degree in Business, Marketing, Statistics, Data Analytics, or equivalent

Tools

Google Ad Manager

AdMob

Prebid

Tableau/Looker

Job description

About The Job

We are hiring for one of our portfolio companies. While the team is based in Kuala Lumpur, we are open to hiring remotely for exceptional talent from across Southeast Asia.

As part of the evolution of one of our key portfolio companies, we are supporting the hiring of an experienced Programmatic Ads Lead to steer its revenue tech product function. This role offers a unique opportunity to partner directly with senior leadership and investors to drive high-impact platform monetization during a critical phase of sustainable growth and operational excellence.

The Company

Our portfolio company is an established digital publisher that builds and operates a category-leading digital platform with a massive, high-engagement global user base. The company maintains an established regional footprint across key hubs in Southeast Asia and South Asia. The business promotes a closely-knit, collaborative environment built on meritocracy, diversity, and inclusion.

The Role

This is a strategic business role; you will own the ad revenue P&L for a high-traffic digital platform. Your mission is to elevate our monetization architecture - specifically pioneering native ad integration - while meticulously balancing revenue maximization with a premium user experience. Technical knowledge is just as essential as strategic business planning in this role.

Key Responsibilities

• P&L Management: Drive the comprehensive ad monetization strategy and take full financial ownership of the digital platform's ad revenue P&L.
• Executive Reporting: Deliver regular performance analyses, high-level revenue forecasting, and strategic growth roadmaps directly to the CEO and senior leadership team.
• Team Leadership: Provide guidance and operational management to a small team of programmatic execution specialists to ensure seamless day-to-day operations.
• Stack Management: Oversee and refine the full programmatic ad stack architecture, maintaining a primary focus on Google Ad Manager (GAM) and AdMob.
• Yield Engineering: Utilize a data-driven approach to monitor, analyze, and optimize critical performance metrics including show rate, match rate, fill rate, and eCPM.
• Mediation & Bidding: Architect and scale sophisticated ad mediation waterfalls alongside advanced in-app bidding solutions, with a strong emphasis on expanding the Prebid infrastructure.
• Format Innovation: Strategize, test, and deploy advanced ad formats - specifically focusing on embedded native ads, rewarded video, and interstitials to unlock new commercial streams.
• Cross-Functional Alignment: Partner closely with Product, Engineering, and Data teams to translate monetization strategies into technical requirements, ensuring optimized ad placements that preserve a premium user experience.

Qualifications

• 5+ years of hands-on experience driving ad monetization strategies for digital platforms.
• Strategic business mindset to translate high-level commercial vision into actionable product and engineering roadmaps.
• Expert-level configuration and management of Google Ad Manager (GAM) and AdMob.
• Deep mastery of advanced ad mediation architecture, hybrid models, and sophisticated waterfall management.
• Proven track record implementing, managing, and scaling in-app bidding solutions, specifically Prebid setups.
• Practical familiarity with alternative major ad networks and mediation suites.
• Thorough understanding of the broader programmatic ad tech ecosystem including DSPs, SSPs, and automated Ad Exchanges.
• Technical knowledge of digital video advertising delivery standards including VAST and VPAID protocols.
• Strong quantitative and analytical skills to synthesize large datasets and performance trends into data-driven decisions.
• Hands-on familiarity navigating and generating reports within Business Intelligence tools like Tableau or Looker.
• Exceptional communication and presentation skills to articulate complex ad tech metrics clearly to senior stakeholders and investors.
• Bachelor’s degree in Business, Marketing, Statistics, Data Analytics, or equivalent relevant practical experience.