PROGRAM MARKETING EXECUTIVE

SRKK Group; Shah Alam; On-site; MYR 36,000 - 60,000; Full time

Job summary

SRKK Group in Malaysia is seeking a Program Marketing Executive to transform programme ideas into market-ready campaigns. You will craft positioning, messaging, promotional materials, and digital content to attract participants for training programmes.

Collaborating with trainers and the internal team, you will manage campaigns across social media, EDMs, and promotional events, ensuring messaging is clear, compelling and on-brand while meeting timelines.

Qualifications

• Diploma or Degree in Marketing, Business, Communications or a related field.

Responsibilities

• Develop marketing and promotional plans for training programmes and workshops.
• Translate programme content into clear, attractive and compelling marketing messages.
• Create and coordinate marketing materials, including brochures, EDMs, social media content and promotional campaigns.
• Manage programme launches and marketing timelines.
• Coordinate with trainers, speakers and internal team members to gather programme information and inputs.
• Manage digital marketing channels and support lead generation and participant recruitment.
• Monitor campaign performance, enquiries and registrations, and identify opportunities for improvement.
• Support the development of new programme ideas based on market trends and customer needs.
• Ensure all programme marketing materials are accurate, professional and consistent with our brand.

Skills

Marketing

Content creation

Social media

Copywriting

Project management

Education

Diploma or Degree in Marketing/Business/Communications

Job description

Are you someone who can turn a great idea or programme into something people want to join?

We are looking for a Program Marketing Executive to join our team and play an important role in bringing our training programmes to market.

You will work closely with our team to transform programme ideas and content into compelling marketing campaigns — from positioning and messaging to promotional materials, social media and participant engagement.

This is a hands‑on role for someone who enjoys the combination of marketing, creativity, communication and execution.

What You’ll Do?

• Develop marketing and promotional plans for our training programmes and workshops
• Translate programme content into clear, attractive and compelling marketing messages
• Create and coordinate marketing materials, including brochures, EDMs, social media content and promotional campaigns
• Manage programme launches and marketing timelines
• Coordinate with trainers, speakers and internal team members to gather programme information and marketing inputs
• Manage digital marketing channels and support lead generation and participant recruitment
• Monitor campaign performance, enquiries and registrations, and identify opportunities for improvement
• Support the development of new programme ideas based on market trends and customer needs
• Ensure all programme marketing materials are accurate, professional and consistent with our brand

What We’re Looking For

• Diploma or Degree in Marketing, Business, Communications or a related field
• 1-3 years of experience in marketing, programme management, events, training, education or a related field
• Strong writing and communication skills in English; Mandarin and Bahasa Malaysia will be an advantage
• Able to turn complex information into simple, engaging and persuasive messages
• Experience creating marketing content for social media, email campaigns and digital channels
• Organised, proactive and able to manage multiple projects and deadlines
• Comfortable working in a fast-moving and relatively lean team
• A creative mindset — but equally important, someone who can get things done

Bonus Points If You Have Experience in

• Marketing training programmes, workshops, conferences or professional services
• B2B marketing and lead generation
• Canva, Adobe Creative Suite or other content creation tools
• Digital advertising and social media marketing
• CRM, email marketing or marketing automation tools
• Working with trainers, consultants, speakers or subject matter experts

Why Join Us?

This is not a role where you will only be asked to “post on social media”. You will be involved in the full journey of taking an idea, programme or capability and bringing it to the market.

You will have the opportunity to:

• Work on a wide variety of programmes and industries
• Be involved in programme development and marketing strategy
• Experiment with new ideas, formats and campaigns
• Work closely with experienced trainers, consultants and industry experts
• Build programmes that help organisations and professionals grow

If you are creative, commercially minded, organised and excited about building programmes that people genuinely want to attend, we'd love to hear from you.