Programme Marketing Lead: Turn Ideas Into Demand

SRKK Group; Shah Alam; On-site; MYR 36,000 - 60,000; Full time

Job summary

SRKK Group in Malaysia is seeking a Program Marketing Executive to transform programme ideas into market-ready campaigns. You will craft positioning, messaging, promotional materials, and digital content to attract participants for training programmes.

Collaborating with trainers and the internal team, you will manage campaigns across social media, EDMs, and promotional events, ensuring messaging is clear, compelling and on-brand while meeting timelines.

Qualifications

• Diploma or Degree in Marketing, Business, Communications or a related field.

Responsibilities

• Develop marketing and promotional plans for training programmes and workshops.
• Translate programme content into clear, attractive and compelling marketing messages.
• Create and coordinate marketing materials, including brochures, EDMs, social media content and promotional campaigns.
• Manage programme launches and marketing timelines.
• Coordinate with trainers, speakers and internal team members to gather programme information and inputs.
• Manage digital marketing channels and support lead generation and participant recruitment.
• Monitor campaign performance, enquiries and registrations, and identify opportunities for improvement.
• Support the development of new programme ideas based on market trends and customer needs.
• Ensure all programme marketing materials are accurate, professional and consistent with our brand.

Skills

Marketing

Content creation

Social media

Copywriting

Project management

Education

Diploma or Degree in Marketing/Business/Communications

Job description

SRKK Group in Malaysia is seeking a Program Marketing Executive to transform programme ideas into market-ready campaigns. You will craft positioning, messaging, promotional materials, and digital content to attract participants for training programmes.

Collaborating with trainers and the internal team, you will manage campaigns across social media, EDMs, and promotional events, ensuring messaging is clear, compelling and on-brand while meeting timelines.