Product & Marketing Manager

TTOP Industrial & Engineering Sdn Bhd; Kuala Lumpur; On-site; MYR 60,000 - 90,000; Full time

Job summary

TTOP Industrial & Engineering Sdn Bhd in Kuala Lumpur is seeking a Product Marketing Manager to lead the product portfolio, craft marketing strategies and uncover new market opportunities that drive growth. The role collaborates with Engineering, Sales, Business Development, Proposal and Procurement to enable sales, expand markets and strengthen product competitiveness.

You will conduct market research, analyse customer needs and competitor activity, develop positioning and messaging, and

Qualifications

• Degree in business/marketing/engineering or related field.
• 3–5 years in product management/marketing or related roles.
• Experience in industrial products or related industries is a plus.
• Strong market research, analysis and positioning skills.
• Excellent communication and stakeholder management.
• Ability to travel as needed.
• Based in Kuala Lumpur.

Responsibilities

• Define product strategy and manage the product portfolio.
• Develop marketing plans, catalogs and marketing materials.
• Support sales growth with product knowledge and proposals.
• Coordinate with suppliers and manufacturers on pricing and specs.
• Engage with customers and cross-functional teams to drive market expansion.

Skills

Market research

Product marketing

Cross-functional collaboration

Sales enablement

Communication skills

Education

Bachelor's Degree in Business Administration, Marketing, Engineering or related

Tools

Microsoft Office

Job description

The Product Marketing Manager is responsible for managing the Company's product portfolio, developing product marketing strategies and identifying new market opportunities to support business growth. The role involves conducting market research, analysing customer needs and competitor activities, developing product positioning and coordinating with internal departments, suppliers, manufacturers and customers to strengthen product performance and market competitiveness.

The successful candidate will work closely with the Engineering, Sales, Business Development, Proposal and Procurement teams to support product marketing, market expansion, sales enablement and the achievement of the Company's business objectives.

KEY RESPONSIBILITIES

1. Product Strategy and Portfolio Management

• Develop product strategies, positioning and roadmaps aligned with the Company's business objectives and market requirements.
• Manage and maintain the product portfolio, including product specifications, pricing information and marketing materials.
• Conduct market research and competitor analysis to identify new product opportunities, market trends and potential business growth areas.
• Gather and analyse customer feedback and industry developments to recommend product improvements and portfolio expansion.
• Evaluate new products, technologies, manufacturers and suppliers to enhance the Company's product offerings and competitiveness.

2. Product Marketing and Market Development

• Develop and execute product marketing plans, promotional activities and go-to-market strategies.
• Prepare product catalogues, brochures, presentations and other marketing materials.
• Develop product positioning, value propositions and marketing messages to communicate product benefits effectively.
• Identify potential customers, market segments and business opportunities within relevant industrial and engineering sectors.
• Monitor market trends, competitor activities and technological developments to support marketing strategies.
• Support the Company's participation in exhibitions, product demonstrations, technical seminars and other marketing events.

3. Sales and Commercial Support

• Work closely with the Sales and Business Development teams to support sales growth and achieve product revenue targets.
• Provide product knowledge, training and sales support materials to enhance the team's understanding of product features, applications and benefits.
• Assist in preparing product proposals, quotations, presentations and other commercial documents.
• Coordinate with suppliers and manufacturers on product pricing, availability, technical specifications and commercial information.
• Identify cross-selling and up-selling opportunities to increase sales and profitability.
• Monitor product sales performance and recommend strategies to improve market penetration and commercial results.

4. Customer and Stakeholder Management

• Build and maintain effective relationships with customers, suppliers, manufacturers, principals and business partners.
• Understand customer requirements and recommend suitable products or solutions in coordination with the relevant technical teams.
• Liaise with Mandarin-speaking customers, suppliers and business partners where required.
• Gather customer feedback and coordinate with internal departments to address product-related enquiries and issues.
• Support customer meetings, product presentations and business development activities.

5. Cross-Functional Coordination

• Work closely with Engineering, Sales, Business Development, Proposal, Procurement and other relevant departments to align product information and marketing activities with business requirements.
• Coordinate with manufacturers and suppliers to obtain updated product specifications, technical documentation, certifications and promotional resources.
• Support new product introductions, product launches and other product-related initiatives.
• Ensure product information and marketing materials are accurate and consistent with approved technical specifications.
• Perform other relevant duties as assigned by Management from time to time.

JOB REQUIREMENTS

• Bachelor's Degree in Business Administration, Marketing, Engineering or a related discipline.
• Minimum 3–5 years of relevant experience in product management, product marketing, technical sales, industrial marketing or a similar role.
• Experience in industrial products, engineering solutions, electrical and instrumentation products, automation, oil and gas or related industries will be an advantage.
• Strong understanding of product marketing principles, market research, competitor analysis and product positioning.
• Good analytical, problem-solving and commercial skills, with the ability to translate market insights into actionable marketing strategies.
• Excellent communication, presentation, negotiation and interpersonal skills.
• Ability to collaborate effectively with cross-functional teams and manage multiple priorities independently.
• Proficient in Microsoft Office applications and relevant marketing or business reporting tools.
• Willing to travel for customer visits, supplier meetings, exhibitions and other business-related activities when required.
• Good command of English and Bahasa Malaysia.
• Ability to communicate effectively with Mandarin-speaking customers and business partners is an advantage, depending on business needs.
• Based in Kuala Lumpur.