Product Marketing Executive #10322

Anradus Pte. Ltd.; Kuala Lumpur; On-site; MYR 60,000 - 90,000; Full time

Job summary

Anradus Pte Ltd is seeking a Product Marketing Executive in Malaysia to translate product launches into compelling user stories and drive multi-channel campaigns. You will craft a cohesive marketing roadmap, coordinate seasonal campaigns including Ramadan, and manage influencer partnerships and in-app communications for a global Muslim audience.

You will also oversee in-app community activities, content planning, and performance tracking to optimize feature adoption and engagement across

Qualifications

• Diploma or Bachelor’s Degree in Marketing, Communications, or related discipline.
• 1–2 years of experience in product/digital marketing, social media, or community management.
• Experience managing social media or online communities with real-time moderation.
• Hands-on experience managing KOL, influencer, TikTok affiliate or content-creator partnerships.
• Strong familiarity with Islamic terminology, practices, and the Muslim lifestyle, with the ability to communicate authentically and appropriately with a Muslim audience.
• Strong planning and coordination abilities to manage multiple campaigns, channels, and deadlines.

Responsibilities

• Work alongside the Product team to understand launches, and turn product information into simple, relevant stories for users.
• Develop and maintain the product marketing roadmap, coordinating campaigns and communications around launches, priorities, and seasonal moments.
• Plan and coordinate major seasonal campaigns, including Ramadan, the biggest annual moment for millions of users globally.
• Coordinate and execute product marketing campaigns across touchpoints (KOL/influencer partnerships, email, push notifications, in-app) to boost awareness, usage, and adoption.
• Manage Ummah Pro’s in-app community daily: content planning, publishing, user engagement, and moderation.
• Create, edit, and coordinate marketing across channels, ensuring clear, engaging, culturally appropriate messages for a global Muslim audience.
• Track campaign and community performance; analyze feature adoption, conversion, and engagement to drive improvements.
• Use performance insights to improve future campaign planning, channel selection, messaging, and activities.
• Contribute to other product marketing initiatives and cross-functional projects as needed.

Skills

Social media management

Community management

Content planning

Campaign coordination

Education

Diploma or Bachelor’s Degree in Marketing/Communications

Tools

TikTok

Job description

Industry/ Organization Type
IT/ Software & Digital Service

Position Title
Product Marketing Executive

Working Hours
5 Days, Monday – Friday (Office Hours)

Salary Package
Basic Salary + Performance Bonus

Duration
Permanent

Work alongside the Product team to understand upcoming launches, improvements, and features, and turn product information into simple, relevant stories and messages for users.

Develop and maintain the product marketing roadmap, coordinating campaigns and communications around product launches, priorities, and key seasonal moments.

Plan and coordinating major seasonal campaigns, including Ramadan, our biggest annual moment, which reaches millions of users globally.

Coordinate and execute product marketing campaigns across multiple touchpoints, including KOL/influencer partnerships, email, push notifications, and in-app communications, with the goal of increasing product awareness, usage, and adoption.

Manage Ummah Pro’s in-app community on a day-to-day basis, including content planning, publishing, user engagement, and moderation.

Create, edit, and coordinate marketing across different channels, ensuring communications are clear, engaging, culturally appropriate, and relevant to a global Muslim audience.

Track campaign and community performance, looking beyond engagement metrics to understand feature adoption, conversion, and overall campaign effectiveness.

Use performance insights to improve future campaign planning, channel selection, messaging, and community activities.

Contribute to other product marketing initiatives and cross-functional projects as needed.

Diploma or Bachelor’s Degree in Marketing, Communications, or a related discipline.

Minimum 1-2 years of experience in product marketing, digital marketing, social media, community management, or a similar role.

Experience managing social media or online communities, with good judgement when responding to users and handling real-time moderation.

With hands-on experience in managing KOL, influencer, TikTok affiliate or content-creator partnerships.

Strong familiarity with Islamic terminology, practices, and the Muslim lifestyle, with the ability to communicate authentically and appropriately with a Muslim audience.

Comfortable working with campaign and community data, including metrics related to adoption, conversion, and engagement.

Strong planning and coordination abilities, with the ability to manage multiple campaigns, channels, and deadlines within a structured marketing calendar.

Anradus Pte Ltd | EA License No. 20C0161 | Rachael Lee | EA Reg No.: R2093131