Product Marketing Executive

Xiaomi Technology; Kuala Lumpur; On-site; MYR 48,000 - 78,000; Full time

Job summary

Xiaomi Technology in Malaysia invites a proactive Product Marketing Executive to drive product visibility, support launches, and craft compelling messaging for customers and partners. You will coordinate campaigns, enable sales with compelling content, perform market research, and collaborate with product, sales and digital marketing teams to fuel growth in a fast-paced global brand environment.

Ideal candidates have a Marketing-related degree and 2–3 years of experience, strong MS Office

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or related fields.
• 2-3 years of experience in product marketing, preferably in consumer electronics or FMCG.
• Strong analytical skills with proficiency in Microsoft Office (Word, Excel, PowerPoint).
• Excellent communication, presentation, and collaboration skills.
• Creative mindset with attention to detail and ability to manage multiple projects simultaneously.
• Proficiency in English; Mandarin or Bahasa Malaysia is an advantage.

Responsibilities

• Marketing Strategy Execution: Assist in developing and implementing product marketing strategies aligned with business objectives.
• Product Launch Support: Coordinate product launch activities including campaign planning, promotional materials, and cross-functional alignment.
• Market Research & Analysis: Conduct competitor benchmarking, consumer insights studies, and industry trend analysis to support product positioning.
• Content Development: Create marketing collaterals such as brochures, presentations, social media content, and product videos to enhance brand visibility.
• Sales Enablement: Provide sales teams with product knowledge, training materials, and marketing support to drive sell-in and sell-through.
• Performance Monitoring: Track campaign performance, prepare reports, and provide insights for continuous improvement.
• Cross-Functional Collaboration: Work closely with product, sales, retail, and digital marketing teams to ensure cohesive execution.

Skills

Marketing

Communication

Team collaboration

Creativity

Project management

English proficiency

Education

Bachelor's degree in Marketing, Business Administration, Communications, or related fields

Tools

Microsoft Office

Job description

We are seeking a proactive and creative Product Marketing Executive to support the planning, execution, and optimization of product marketing strategies. This role is responsible for driving product visibility, supporting launches, and ensuring effective communication of Xiaomi's product value to customers and partners.

Key Responsibilities

• Marketing Strategy Execution: Assist in developing and implementing product marketing strategies aligned with business objectives.
• Product Launch Support: Coordinate product launch activities including campaign planning, promotional materials, and cross-functional alignment.
• Market Research & Analysis: Conduct competitor benchmarking, consumer insights studies, and industry trend analysis to support product positioning.
• Content Development: Create marketing collaterals such as brochures, presentations, social media content, and product videos to enhance brand visibility.
• Sales Enablement: Provide sales teams with product knowledge, training materials, and marketing support to drive sell-in and sell-through.
• Performance Monitoring: Track campaign performance, prepare reports, and provide insights for continuous improvement.
• Cross-Functional Collaboration: Work closely with product, sales, retail, and digital marketing teams to ensure cohesive execution.

Job Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or related fields.
• Minimum 2-3 years of experience in product marketing, preferably in consumer electronics or FMCG.
• Strong analytical skills with proficiency in Microsoft Office (Word, Excel, PowerPoint); design or video editing skills are an advantage.
• Excellent communication, presentation, and collaboration skills.
• Creative mindset with attention to detail and ability to manage multiple projects simultaneously.
• Proficiency in English; Mandarin or Bahasa Malaysia is an advantage.

What We Offer

• Competitive salary with performance-based incentives.
• Opportunity to lead product marketing initiatives for a global brand.
• Exposure to international market operations and innovative product launches.
• Career growth within Xiaomi's dynamic and fast-paced ecosystem.