Product Manager, Interventional Cardiology (ICVT)

Praxy; Kuala Lumpur; On-site; MYR 180,000 - 290,000; Full time

Job summary

Boston Scientific Malaysia seeks a strategic marketer to drive adoption of interventional cardiology devices and lead IC portfolio marketing. The role emphasizes portfolio strategy, training programs, and value-based messaging to grow case volumes.

The candidate collaborates with sales, clinical teams, and KOLs, develops annual plans, and organises physician education events. 5+ years in healthcare marketing with cardiovascular experience is preferred.

Qualifications

• Healthcare marketing experience in cardiovascular or medical surgery preferred.
• 5+ years in healthcare/pharmaceutical marketing with product launches.
• Knowledge of clinical support techniques and surgical workflows.
• Understanding tender processes and economic value messaging.
• Proficiency in Power BI, Salesforce, Excel, and presentation tools.
• Excellent communication and KOL engagement skills.

Responsibilities

• Drive adoption of interventional cardiology device technologies to improve procedural outcomes and enable portfolio pull-through across IC.
• Lead marketing strategies for IC portfolios to optimize procedural success and enable therapy adoption.
• Develop annual marketing plans for IC portfolio, aligned with global positioning.
• Drive training programs and competency development for atherectomy and thrombectomy devices.
• Create messaging and toolkits emphasizing interventional cardiology brands algorithms and clinical benefits.
• Support sales with education on device selection and complication mitigation.
• Organize procedural workshops and physician education events.
• Collaborate with business unit and commercial leads to design bundled solutions and value-selling strategies.
• Monitor utilization and attach rates; adjust plans to improve portfolio penetration.
• Engage KOLs for case series and best-practice sharing.

Skills

Healthcare marketing

KOL engagement

Communication

Portfolio management

Product launches

Tender processes

Clinical support techniques

Surgery workflows

Education

Bachelor's degree in Life Sciences, Biomedical Engineering, Pharmacy, Business Marketing or related field

Tools

Power BI

Salesforce

Excel

Presentation tools

Job description

Key Responsibilities

• Drive adoption of medical device technologies to improve procedural outcomes and enable portfolio pull-through across interventional cardilogy (IC).
• Lead marketing strategies for IC portfolios to optimize procedural success and enable therapy adoption.

Key Responsibilities

• Develop annual marketing plans for IC portfolio, aligned with global positioning.
• Drive training programs and competency development for atherectomy and thrombectomy devices.
• Create messaging and toolkits emphasizing interventional cardiology brands algorithms and clinical benefits.
• Support sales with education on device selection and complication mitigation.
• Organize procedural workshops and physician education events.
• Collaborate with business unit and commercial leads to design bundled solutions and value-selling strategies.
• Monitor utilization and attach rates; adjust plans to improve portfolio penetration.
• Engage KOLs for case series and best-practice sharing.

Job Requirements

• Bachelor’s degree in Life Sciences, Biomedical Engineering, Pharmacy, Business Marketing or related field.
• Minimum 5 years in healthcare/pharmaceutical marketing (preferably cardiovascular or medical surgery) with proven success in product launches and portfolio management.
• Good knowledge of clinical support techniques and surgery procedural workflows.
• Strong understanding of tender processes and economic value messaging.
• Proficient in Power BI, Sales force, Excel, and presentation tools.
• Excellent communication and KOL engagement skills.

Requisition ID: 633552

Boston Scientific transforms lives through innovative medical technologies that improve the health of patients around the world. As a global medical technology leader for more than 45 years, we advance science for life by providing a broad range of high-performance solutions that address unmet patient needs and reduce the cost of healthcare. Our portfolio of devices and therapies helps physicians diagnose and treat complex cardiovascular, respiratory, digestive, oncological, neurological and urological diseases and conditions. Learn more at www.bostonscientific.com and follow us on LinkedIn.