Priority Banking Relationship Manager

Hong Leong Bank; Malaysia; On-site; MYR 140,000 - 210,000; Full time

Job summary

Hong Leong Bank in Malaysia seeks a Priority Banking Relationship Manager to grow and deepen wealth relationships with High-Net-Worth clients, delivering personalized advisory and tailored wealth solutions.

You will drive NTB client acquisition, advise on structured investments, Bancassurance, and cross-sell banking products while maintaining strict compliance and achieving AUM growth targets.

A strong understanding of BN Malaysia regulations and a client-centric approach are essential to succeed.

Qualifications

• Must have experience managing and growing relationships with high-net-worth clients.
• Ability to analyze client needs and provide holistic wealth planning and investment advice.
• Proven track record in achieving revenue targets through wealth product sales.

Responsibilities

• Portfolio management and client relationship growth for assigned Priority Banking clients.
• Prospect new-to-bank High-Net-Worth clients through self-sourcing and referrals.
• Conduct regular portfolio reviews to maximize AUM and retain clients.
• Holistic financial planning and wealth product execution across UTs, bonds/ Sukuk, DCI, and PRS, plus cross-sell.

Skills

High-Net-Worth client relationship

Wealth product selling

Portfolio growth

NTB client acquisition

Cross-selling across banking products

Job description

If you are looking to excel and make a difference, take a closer look at us…

Job Purpose

The Priority Banking Relationship Manager is responsible for managing, growing, and deepening financial relationships with High-Net-Worth (HNW) Priority Banking clients. The primary focus of this role is to deliver personalized wealth management solutions, acquire new-to-bank HNW individuals, and achieve key revenue targets through the proactive sale of wealth investment and protection products (Unit Trusts, Structured Investments, Dual Currency Investments, Bonds/Sukuk, and Bancassurance/Takaful).

Key Responsibilities

1. Portfolio Management & Client Relationship Growth

   Client Portfolio Growth: Build, maintain, and deepen long-term, profitable relationships with assigned Priority Banking clients, maximizing share-of-wallet across wealth and personal banking products.

   New Client Acquisition: Proactively prospect and recruit New-to-Bank (NTB) High-Net-Worth clients through self-sourcing, client referrals, branch leads, and cross-divisional networking.

   Portfolio Health & Retention: Conduct regular portfolio reviews with clients to assess performance against their risk profile and personal financial goals, minimizing attrition and maximizing Assets Under Management (AUM) growth.

2. Wealth Advisory & Product Sales

   Holistic Financial Planning: Analyze client financial objectives, liquidity requirements, and risk tolerance to recommend structured asset allocation and tailored wealth management strategies.

   Wealth Product Execution: Drive sales of fee-based wealth products, including:

   Investments: Unit Trust (UT), Retail Bonds / Sukuk, Structured Investments, Dual Currency Investments (DCI), and Private Retirement Schemes (PRS).

   Protection & Insurance: Wealth preservation and estate planning via Bancassurance / Family Takaful solutions.

   Cross-Selling Synergy: Cross-sell retail banking solutions, high-yield deposit accounts, credit cards, mortgages, and consumer financing to provide end-to-end banking solutions.

   Specialist Collaboration: Partner closely with internal Wealth Product Specialists, Investment Consultants, and Treasury Teams to present bespoke investment ideas to sophisticated HNW clients.

3. Risk Management, Compliance & Governance

   Regulatory Adherence: Strict compliance with Bank Negara Malaysia (BNM), Securities Commission (SC), Federation of Investment Managers Malaysia (FIMM), and internal Hong Leong Bank policies and operational procedures.

   Conduct & Fair Treatment: Execute all sales in alignment with treating customers fairly (TCF) guidelines, ensuring appropriate Suitability Assessments (SA), Fact-Finding (KYC), and full product risk disclosures.

   AML / Operational Integrity: Complete mandatory Know-Your-Customer (KYC) reviews, Anti-Money Laundering (AML) checks, and anti-fraud verifications during account onboarding and continuous transactions.

   Key Performance Indicators (KPIs) Net New Money (NNM) & AUM Growth: Targets for bringing in new funds and growing overall portfolio value.

   Wealth Revenue / Fee Income: Direct achievement of sales revenue targets across Unit Trusts, Bancassurance/Takaful, and Treasury products.

   NTB Acquisition: Number of new Priority Banking clients onboarded meeting minimum qualifying deposit/investment thresholds.

   Cross-Sell Ratio: Adoption rates of secondary deposit, financing, and digital banking platforms.

   Compliance & Audit Score: Zero critical audit/compliance findings and full adherence to sales conduct standards.

About Hong Leong Bank

We are a leading financial institution in Malaysia backed by a century of entrepreneurial heritage. Providing comprehensive financial services guided by a Digital-at-the-Core ethos has earned us industry recognition and accolades for our innovative approach in making banking simpler and more effortless for our customers. Our digital and physical offerings span across a vast nationwide network in Malaysia, strengthened with an expanding regional presence in Singapore, Hong Kong, Vietnam, Cambodia, and China.

We seek to strike a balance between diversity, inclusion and merit to achieve our mission of infusing diversity in thinking and skillsets into our organisation. Candidates are assessed based on merit and potential, in line with our mission to attract and recruit the best talent available. Expanding on our “Digital at the Core” ethos, we are progressively digitising the employee journey and experience to provide a strong foundation for our people to drive life‑long learning, achieve our career aspirations and grow talent from within our organisation.

Hong Leong Bank (“HLB”) stands proudly as a leading financial services institution based in Malaysia, providing a wide range of comprehensive and innovative financial solutions across the region. These services are delivered through both digital and traditional means, via online and mobile banking, as well as our digital branch concept to provide customers with an efficient and seamless experience aided by technology. As the service and financial landscape changes rapidly with the ever‑increasing use of technology, staying attuned to customers needs and desires becomes even more critical to HLB’s operations. To stay ahead of these dynamic changes, the Bank has adopted the approach of reimagining banking by embedding digital considerations and customer centricity in every aspect of our operations, from products and services as well as customer care and engagement. HLB’s ethos of being Digital-At-The-Core powered by customers-at-the-forefront will continue to lead us to innovate offerings in line with our aspiration of being a highly digital and innovative financial services organization.