Personal IP Branding Manager

AZ ECO GREEN SDN BHD; Klang City, Port Klang; On-site; MYR 89,000 - 134,000; Full time

Job summary

AZ ECO GREEN SDN BHD is seeking an experienced Personal IP Branding Manager to lead the development and growth of Abang Keong's personal brand. You will shape identity, storytelling, and long-term branding strategy across social platforms.

The role is hands-on, not a traditional marketing position, focusing on brand positioning, content strategy, audience growth, and monetisation partnerships. You will manage content teams and collaborate with the existing team to build a recognizable,

Qualifications

• Hands-on experience building or managing Personal IPs or creator accounts.
• Proven ability to position brands and develop content strategies.
• Ability to showcase IP accounts you have personally managed.
• Strong understanding of Facebook, Instagram, TikTok and YouTube.
• Creative thinking with branding, storytelling and planning.
• Experience leading content teams.

Responsibilities

• Develop Abang Keong's personal brand identity and long-term branding strategy.
• Create content strategies for Facebook, Instagram, TikTok and YouTube.
• Grow followers and engage audience across platforms.
• Oversee planning, production, filming and publishing of content.
• Identify brand collaborations and monetisation opportunities.

Skills

Personal branding

Influencer management

Content strategy

Audience growth

Team leadership

Tools

Facebook

Instagram

TikTok

YouTube

Job description

Location: Klang, Selangor
Salary: RM8,000 - RM12,000 (Based on experience)

About the Role

We are looking for an experienced and creative Personal IP Branding Manager to lead the development and growth of Abang Keong's Personal Brand.

Your role is to build Abang Keong into a recognisable and influential personal brand with a strong identity, loyal audience and long-term growth potential.

This is not a traditional Social Media or Marketing position. We are looking for someone with hands-on experience in building personal brands, developing content strategies and growing creator or influencer accounts.

Key Responsibilities

1. Personal Branding & Positioning

Develop Abang Keong's personal brand identity, positioning and long-term branding strategy.

Establish a distinctive personality, image, storytelling style and brand direction.

Build a consistent and recognisable personal brand across social media platforms.

Develop content strategies for Facebook, Instagram, TikTok and YouTube.

Plan content themes, creative concepts, storytelling angles and recurring content series.

Ensure content is engaging, relevant and aligned with the overall personal brand.

3. Audience Growth & Community Building

Develop strategies to grow followers and expand the brand's online influence.

Build meaningful relationships and engagement with the audience.

Analyse content performance, audience behaviour and platform insights to improve growth.

4. Content Management

Lead and manage the Content .

Oversee content planning, production, filming and publishing.

Ensure the consistently delivers content aligned with the personal brand strategy.

5. Personal Brand Monetisation

Develop monetisation strategies and business opportunities for the personal brand.

Explore brand collaborations, sponsorships and social media monetisation.

Turn personal brand influence into sustainable revenue and long-term brand value.

Job Requirements

Must have hands-on experience in building or managing Personal IP, Influencer or Creator accounts.

Proven experience in personal brand positioning, content strategy and audience growth.

Able to showcase personal IP accounts that you have personally managed or helped build.

Strong understanding of Facebook, Instagram, TikTok and YouTube.

Creative thinking with strong branding, storytelling and strategic planning skills.

Experience in leading and managing content teams.

Able to work independently, take ownership and develop long-term strategies.

We especially welcome candidates with experience in:

Personal Branding

Influencer / Creator Management

Talent Management

Building Personal IPs or Creator Accounts from the Ground Up

What We Offer

Competitive Salary: RM8,000 - RM10,000, based on experience and capabilities.

Leadership Opportunity: Take ownership of the personal branding direction and lead the content.

Creative Freedom: Opportunity to develop and execute your own ideas and strategies.

Resources & Support: Work with an existing content team to plan, create and execute content.

Growth Opportunities: Be part of building a personal brand with long-term growth and monetisation potential.

Meaningful Impact: See your strategies translate into real audience growth, influence and business results.