Personal Brand Architect & Growth Lead

AZ ECO GREEN SDN BHD; Klang City, Port Klang; On-site; MYR 89,000 - 134,000; Full time

Job summary

AZ ECO GREEN SDN BHD is seeking an experienced Personal IP Branding Manager to lead the development and growth of Abang Keong's personal brand. You will shape identity, storytelling, and long-term branding strategy across social platforms.

The role is hands-on, not a traditional marketing position, focusing on brand positioning, content strategy, audience growth, and monetisation partnerships. You will manage content teams and collaborate with the existing team to build a recognizable,

Qualifications

• Hands-on experience building or managing Personal IPs or creator accounts.
• Proven ability to position brands and develop content strategies.
• Ability to showcase IP accounts you have personally managed.
• Strong understanding of Facebook, Instagram, TikTok and YouTube.
• Creative thinking with branding, storytelling and planning.
• Experience leading content teams.

Responsibilities

• Develop Abang Keong's personal brand identity and long-term branding strategy.
• Create content strategies for Facebook, Instagram, TikTok and YouTube.
• Grow followers and engage audience across platforms.
• Oversee planning, production, filming and publishing of content.
• Identify brand collaborations and monetisation opportunities.

Skills

Personal branding

Influencer management

Content strategy

Audience growth

Team leadership

Tools

Facebook

Instagram

TikTok

YouTube

Job description

AZ ECO GREEN SDN BHD is seeking an experienced Personal IP Branding Manager to lead the development and growth of Abang Keong's personal brand. You will shape identity, storytelling, and long-term branding strategy across social platforms.

The role is hands-on, not a traditional marketing position, focusing on brand positioning, content strategy, audience growth, and monetisation partnerships. You will manage content teams and collaborate with the existing team to build a recognizable,