Personal Branding Content Creator

Tap Growth ai; Petaling Jaya; On-site; MYR 39,000 - 50,000; Full time

Job summary

Tap Growth ai in Malaysia is seeking a Personal Branding Content Creator to lead the executive's public image across English and Mandarin platforms. You will drive end-to-end content strategy, capture events, manage calendars, and coordinate with photographers and designers.

This role requires hands-on video production, multi-platform publishing, and proactive trend harvesting on TikTok, Instagram, Xiaohongshu and Facebook.

Qualifications

• Diploma or Bachelor's Degree in Mass Communication, Digital Media, Marketing, Business, or related field.
• 2–3 years hands-on experience in content creation, social media management, or digital marketing.
• Fluent English and Mandarin with strong copywriting and storytelling abilities.
• Proficient in producing and editing short-form video content for TikTok, Instagram, Xiaohongshu (XHS), and Facebook.
• CapCut, Canva and video editing tools mastery.

Responsibilities

• Formulate and execute tailored personal branding strategies for the CEO and Executive Director.
• Shadow executives to capture authentic footage and assist with styling and setup.
• Create short-form videos and static posts, with monthly quotas across channels.
• Manage posting calendars and monitor trends, comments, and DMs to boost engagement.
• Track performance metrics and maintain a digital asset library for campaigns.
• Coordinate with photographers, videographers, designers, and vendors.

Skills

Storytelling

Copywriting

Content creation

Social media management

Video production

Education

Diploma or Bachelor’s Degree in Mass Communication, Digital Media, Marketing, Business, or related

Tools

CapCut

Canva

Video editing apps

Job description

About the Company:

Founded in Singapore, the company is leading real estate agency operates as one of the region's largest listed real estate brokerages, delivering integrated services spanning residential, commercial, and industrial transactions, project marketing, investment sales, corporate leasing, and property valuation.

We are looking for a Personal Branding Content Creator to drive and elevate the executive brand presence and social media positioning for the CEO and Executive Director. This role spans end-to-end content strategy, video production, event coverage, calendar planning, and cross-functional coordination to cultivate an authentic public image across digital platforms.

Location: Petaling Jaya, Malaysia

Work Mode: Work from Office

Role: Personal Branding Content Creator

Core Responsibilities

• Executive Branding Strategy & Identity: Formulate and execute tailored personal branding strategies for the CEO and Executive Director, establishing a distinct brand voice, visual aesthetics, and compelling narrative alignment across all digital channels.
• On-the-Ground Visual Capture & Styling: Shadow executives during corporate meetings, industry events, networking sessions, and daily routines to capture authentic behind-the-scenes footage and lifestyle moments, while assisting with environment setup, wardrobe coordination, and styling.
• Content Creation & Multi-Platform Publishing: Produce engaging short-form video content (Reels, TikTok, Xiaohongshu/XHS) as well as static images, captions, scripts, and lifestyle stories in English and Mandarin, delivering a monthly quota of at least 12 published posts per executive (6 videos and 6 static/carousel posts).
• Social Media Management & Trend Capitalization: Oversee, schedule, and grow official profiles on TikTok, Instagram, Xiaohongshu, and Facebook using an organized content calendar, while actively monitoring trends, audience comments, and DMs to maximize reach and engagement.
• Performance Analytics & Asset Archiving: Track social media performance metrics, channel growth, and engagement statistics to pitch fresh content ideas, while maintaining a structured digital asset library for future brand usage.
• Cross-Departmental & Vendor Coordination: Liaise seamlessly with external photographers, videographers, designers, and marketing vendors, while collaborating with internal business units to gather information and ensure timely delivery of branding campaigns.

Requirements

• Diploma or Bachelor’s Degree in Mass Communication, Digital Media, Marketing, Business, or a related discipline.
• Requires 2 to 3 years of hands-on working experience in content creation, social media management, digital marketing, or multimedia storytelling.
• Fluent communication, storytelling, scriptwriting, and copywriting skills in both English and Mandarin.
• Demonstrated proficiency in producing and editing short-form video content tailored for TikTok, Instagram, Xiaohongshu (XHS), and Facebook.
• Mastery of modern editing software and design tools such as CapCut, Canva, and video editing applications.
• Exceptionally creative, detail-oriented, self-motivated, and organized with solid project coordination and time-management capabilities to operate independently in a high-speed environment.

Remunerations: RM 3,500 - RM 4,500

Consultant In-charge: Andrea | [e-mail] | 018 225 3693